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Enterprise Sales, Client Relationships

Client Relationships: Don’t Treat Me Like a Vendor and I Won’t Treat You Like a Prospect

There is a lot of thought-provoking content on Twitter about client relationships. This simple but profound tweet by Databox CEO Peter Caputa for example, really got me thinking

The first thing that occurred to me is that I empathize with both sides—buyers and sellers—because I currently hold both of these roles at Boardroom Insiders. As the company founder, I help sell our offering to prospects. But I also approve the purchase of all kinds of services and technologies to run our business.

There is a lot of cynicism on both sides, for sure.

Sharon Gillenwater
By Sharon Gillenwater
on Mar 27, 2017 10:15:26 AM
   
Client Relationships: Don’t Treat Me Like a Vendor and I Won’t Treat You Like a Prospect

There is a lot of thought-provoking content on Twitter about client relationships. This simple but profound tweet by Databox...

Sharon Gillenwater
By Sharon Gillenwater
on Mar 27, 2017 10:15:26 AM
Executive Talent Acquisition: Creating a World-Class Team

According to executive talent search experts, the wrong hire can cost a company up to three times their salary, when you...

Sharon Gillenwater
By Sharon Gillenwater
on Mar 20, 2017 10:53:43 AM
The Realities of CXO Research
CXO research must be done.  Are you up to doing it yourself?

Read any sales and marketing publication and you’re bound to...

Sharon Gillenwater
By Sharon Gillenwater
on Mar 12, 2017 6:10:06 PM
The Executive Profile: An Essential Tool For Executive Recruiters

With each profile we publish, Boardroom Insiders is on a quest to gather and curate the most relevant and current...

Sharon Gillenwater
By Sharon Gillenwater
on Mar 6, 2017 5:00:00 AM
Getting Back to Basics

You’re in sales. You’ve got a product to sell. Boom. Done. Then on to the next deal. Your technique? You use the sales...

Sharon Gillenwater
By Sharon Gillenwater
on Feb 14, 2017 5:26:28 PM
Digital Technology: If Digital is a “Business Thing,” Vendors Must Be in the C-Suite

In recent years CEOs have commonly handed off digital to CIOs or have hired Chief Digital Officers to own the digital realm....

Sharon Gillenwater
By Sharon Gillenwater
on Feb 7, 2017 1:51:42 PM
CSC’s “Pursuit Marketing” Journey: An Interview With Dorothea Gosling

Whenever we can, we like to interview our customers and share their wisdom, best practices and success stories with our...

Sharon Gillenwater
By Sharon Gillenwater
on Jan 21, 2017 12:28:10 AM
Nailing the First 5 Minutes of a Business Conversation

It's 2017 and IDC sees a future where CXOs are going to be more central than ever to critical technology buying decisions.

Sharon Gillenwater
By Sharon Gillenwater
on Jan 3, 2017 7:12:00 AM
10 New Year’s Resolutions for Building Better CXO Relationships

Are you ready for 2017?

Let’s talk about resolutions you can keep when it comes to upping your sales mojo.

Sharon Gillenwater
By Sharon Gillenwater
on Jan 2, 2017 1:42:35 PM
Don’t Let Spinoffs Spin Out Your Customer Relationships

Are any of your customers involved in corporate spinoffs? Sales and marketing people are always advised to keep an eye on...

Sharon Gillenwater
By Sharon Gillenwater
on Dec 20, 2016 4:08:56 PM

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