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Enterprise Marketing, Account Based Marketing

CSC’s “Pursuit Marketing” Journey: An Interview With Dorothea Gosling

Whenever we can, we like to interview our customers and share their wisdom, best practices and success stories with our Boardroom Insiders community. Recently we spoke with Dorothea Gosling, who leads CSC's Account Based Marketing Center of Excellence, and is currently busy standing up a global strategic Pursuit Marketing practice.

Sharon Gillenwater
By Sharon Gillenwater
on Jan 21, 2017 12:28:10 AM
   
CSC’s “Pursuit Marketing” Journey: An Interview With Dorothea Gosling

Whenever we can, we like to interview our customers and share their wisdom, best practices and success stories with our...

Sharon Gillenwater
By Sharon Gillenwater
on Jan 21, 2017 12:28:10 AM
Nailing the First 5 Minutes of a Business Conversation

It's 2017 and IDC sees a future where CXOs are going to be more central than ever to critical technology buying decisions.

Sharon Gillenwater
By Sharon Gillenwater
on Jan 3, 2017 7:12:00 AM
10 New Year’s Resolutions for Building Better CXO Relationships

Are you ready for 2017?

Let’s talk about resolutions you can keep when it comes to upping your sales mojo.

Sharon Gillenwater
By Sharon Gillenwater
on Jan 2, 2017 1:42:35 PM
Don’t Let Spinoffs Spin Out Your Customer Relationships

Are any of your customers involved in corporate spinoffs? Sales and marketing people are always advised to keep an eye on...

Sharon Gillenwater
By Sharon Gillenwater
on Dec 20, 2016 4:08:56 PM
CXO Engagement: Can It Scale?

Is CXO engagement a priority in your sales strategy at your company? If so, you are probably having discussions about how to...

Sharon Gillenwater
By Sharon Gillenwater
on Nov 29, 2016 5:05:45 PM
How to Save Your Salespeople Time

Every day we hear from sales leaders about how their sales teams are overwhelmed and under prepared when it comes to selling...

Sharon Gillenwater
By Sharon Gillenwater
on Nov 21, 2016 1:04:21 PM
Chief Information Officer: Fortune 500 Female CIOs in 2016

Is there a glass ceiling for women CIOs in the U.S.? Looking at the results from a Korn Ferry study as well as our own...

Sharon Gillenwater
By Sharon Gillenwater
on Nov 9, 2016 3:09:28 PM
Enterprise Sales Strategies: Salespeople Need to be Generous Know-It-Alls

If you’re like most people, a networking event or cocktail party filled with unfamiliar faces does not top of your list of...

Sharon Gillenwater
By Sharon Gillenwater
on Oct 27, 2016 2:43:01 AM
CXO Engagement: The Five Biggest Goofs Sales Teams Make with CXOs

Longing for the good old days? You know, the Mad Men school of closing sales over leisurely three martini lunches or a game...

Sharon Gillenwater
By Sharon Gillenwater
on Oct 18, 2016 7:48:37 PM
Successful C-Suite Selling: Get Down to Business. Their Business
 
Don't waste their time. Don't waste your time.   

Enterprise sales teams are under more pressure than ever. Customer...

Sharon Gillenwater
By Sharon Gillenwater
on Sep 30, 2016 6:46:12 PM

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