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CXO Insight, CXO Priorities, Event Strategy

Why Your CXO Events Aren’t Paying Off…And Five Ways You Can Improve

Before I started Boardroom Insiders I worked as a consultant to some of the biggest tech companies in Silicon Valley, helping them improve their return on investment in industry events.

Along the way I developed expertise in CXO events—those rarified experiences designed to attract the highest level of executive. As CIOs, CFOs, CMOs and even CEOs became important target audiences for technology vendors, my clients worked to navigate the CXO event landscape. Many even launched their own C-level events with varying degrees of success.

Sharon Gillenwater
By Sharon Gillenwater
on Sep 19, 2016 5:50:37 PM
   
Why Your CXO Events Aren’t Paying Off…And Five Ways You Can Improve

Before I started Boardroom Insiders I worked as a consultant to some of the biggest tech companies in Silicon Valley,...

Sharon Gillenwater
By Sharon Gillenwater
on Sep 19, 2016 5:50:37 PM
Three Things You Need to Know About Social Selling

There’s no escaping the fact that we live and conduct business in a social world. Harnessing social technology is clearly...

Sharon Gillenwater
By Sharon Gillenwater
on Sep 2, 2016 6:12:17 PM
Three Things Enterprise Salespeople Can Learn from Management Consultants

Enterprise sales teams struggling with CXO selling should take a page out of the management consultant’s playbook. Because...

Sharon Gillenwater
By Sharon Gillenwater
on Aug 16, 2016 12:42:42 PM
Customer Retention: The Case of Your Disappearing Customers

Fundamentals of Customer Retention

One of the fundamentals of customer retention is that it generally costs organizations...

Sharon Gillenwater
By Sharon Gillenwater
on Aug 3, 2016 12:24:25 AM
Anatomy of an Executive Profile: How We Do It

We preach a lot about the value of knowing as much as possible about your customer. Having deep insight into their goals and...

Sharon Gillenwater
By Sharon Gillenwater
on Jul 25, 2016 2:15:58 PM
What Real CXO Insight Looks Like…and How to Connect the Dots

Day in and day out we conduct deep research on the c-suite so you don’t have to. We look for CXO insight that helps sales...

Sharon Gillenwater
By Sharon Gillenwater
on Jun 30, 2016 3:27:25 PM
C-Suite Selling: Five Things You Need to Succeed

In a recent post we outlined how Salesforce is closing bigger deals faster by engaging CXO decision makers—all the way up...

Sharon Gillenwater
By Sharon Gillenwater
on Jun 21, 2016 2:52:30 PM
Where Predictive Analytics Fall Short

As marketers and sales pros, we find irresistible the promise that technology tools will make our jobs easier and help us...

Sharon Gillenwater
By Sharon Gillenwater
on Jun 2, 2016 12:27:32 AM
What LinkedIn Isn’t Telling You

LinkedIn is beyond amazing. Those who remember what it was like before LinkedIn know that it has transformed so many aspects...

Sharon Gillenwater
By Sharon Gillenwater
on May 19, 2016 2:00:31 PM

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