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Account Managers: Heads of Digital Gaining Visibility With CEOs

Sharon Gillenwater
by Sharon Gillenwater on Aug 19, 2013 8:28:00 AM

A new McKinsey Survey shows that C-level executives are becoming more actively engaged in shaping and driving their companies' digital strategies.

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According to McKinsey, "[CXO engagement] is vital to the success of digital programs, as survey respondents most often cite a lack of senior-management interest as the reason for an initiative’s failure. Respondents also suggest that organizational alignment is critical to seeing real business impact from digital."

At Boardroom Insiders, we have seen the growing influence of Heads of Digital in terms of marketing and technology budgets, which has made them more visible and more influential with the C-Suite. Some of them even hold a CXO title, hence we are seeing--and profiling--more Chief Digital Officers.

Are you an sales pro looking to help companies on their journey to become a digital enterprise? If so, you need to keep your eye on this emerging title. Boardroom Insiders can help. View 12 full executive profiles now!

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Sharon Gillenwater
Written by Sharon Gillenwater
Sharon Gillenwater is the founder and editor-in-chief of Boardroom Insiders, which maintains an extensive database of the most in-depth executive profiles on the market, from Fortune 500 companies to independent non-profits, to help sales and marketing professionals build deeper relationships and close more deals with clients. Gillenwater is a long-time marketing consultant with expertise in marketing strategy, account-based marketing, and CXO engagement programs.

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