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Executive Engagement: What are you missing?

Lee Demby
by Lee Demby on Jan 9, 2014 10:30:00 AM

Change Doesn't Take a Holiday 

What do you do to kick off CXO engagement in the New Year?

If you are like many of us, you might get a read on the C-suite by reviewing the latest research. Thought leaders like Gartner, IBM, Accenture and CIO.com all publish research on what CXOs care about in the New Year. Here are just a few:

State of the CIO 2014: The Great Schism

Gartner's Top Ten Strategic Technology Trends for 2014

The Customer-activated Enterprise: Insights from the IBM Global C-suite Study


These reports provide useful information on business trends and a good general overview of what is top-of-mind with the C-suite. But they are no substitute for doing your homework on the accounts--and the people--critical to your success this year. Because in the C-suite, change doesn't take a holiday.

At the end of 2013 for example, hundreds of executive batons were quietly being passed. In the last month alone, we updated hundreds of CXO titles in our Fortune 500 database. Are you current on all of the executive changes that have taken place in your key accounts?

And what about recent news and interviews from the companies and executives you care about? While most of us shopped, dined and caught up on the latest movies and TV, hundreds of articles, speeches and conference call transcripts were published, containing critical information about your customers. For example, in the last two months alone, five top B of A executives gave major interviews covering their key intiatives and how they roll up to overall company strategy.

Even without a holiday on the horizon, it's a challenge keeping up with the latest changes and news on your most important accounts. Our proposition to you in 2014 is this: let us do the legwork for you. Companies like Dell, Citrix, Cisco and Vodafone rely on Boardroom Insiders to keep them up-to-date, which helps them close bigger deals faster. Shouldn't you?

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Lee Demby
Written by Lee Demby

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