<img height="1" width="1" alt="" style="display:none" src="https://www.facebook.com/tr?id=736814813099632&amp;ev=PixelInitialized">

Subscribe to Email Updates

Latest Blog Post

Three Things Enterprise Salespeople Can Learn from Management Consultants

Sharon Gillenwater
by Sharon Gillenwater on Aug 16, 2016 12:42:42 PM

Three-Things-Enterprise-Salespeople-Can-Learn-from-Management-Consultants.jpgEnterprise sales teams struggling with CXO selling should take a page out of the management consultant’s playbook. Because of the transformational nature of most management consulting engagements, management consultants have always been visible and relevant to the C-suite.

Indeed, even to get to the proposal stage, management consultants need to have an astute grasp of their customers’ business objectives and challenges so that they can propose the right solutions. Management consulting engagements are typically business-critical for the customer. So as long as they deliver, the customers they earn are likely to remain customers for the long-term.

Here are three things management consultants know about CXO selling:

1. CXO Selling is Mandatory

Management consultants are in the business of tackling some of their customers’ toughest challenges and business-critical projects. Not surprisingly, this work comes with a big price tag. For both of these reasons a CXO stamp of approval is almost always necessary.

2. Doing Your Homework is Critical

Management consulting firms do an incredible amount of research and analysis about their customers. Before seeing a customer they want to know everything there is to know about their business, industry, and market; the goal is to know even more than the customer does so they can propose creative and innovative solutions to their problems. Unlike tech companies, management consultants typically do not have “products” to sell so they can’t fall back on talking about features and benefits. They focus on what their customers need, not what they need to sell.

3. It’s All About the Long Game

Management consultants make their money on long-term, complex projects and services contracts. They’re not in for a quick sale. They are selling long-term relationships, trust, and real business results. They are the ultimate “trusted advisors,” which is nirvana for service providers of every stripe. They look for opportunities to help their customers by recommending other vendors or key hires. They closely track their customers’ business and market environments so they can offer timely advice for dealing with the inevitability of more change.

Trusted advisor relationships are not built overnight—they take people who are creative, engaged and invested in their customer’s long-term success. These are professionals who embrace a philosophy of true partnership, not selling. By adopting the management consultant mindset of thinking about the customer first, salespeople can achieve not just a quick sale, but a fruitful, long-term relationship that will yield far more in years to come.

Best-Practices-for-Csuite-Selling.pngManagement consultants clearly know how to engage their customers in a long-lasting trusted relationship. The same rules apply to non-management consultants selling to the C-Suite. 

Download our free ebook: Best Practices for C-Suite Selling to learn how to secure conversations with top executives and close more deals.

Free ebook for enterprise sales and marketing pros: Best Practices for C-suite selling  

 

Leave a comment

Sharon Gillenwater
Written by Sharon Gillenwater
Sharon Gillenwater is the founder and editor-in-chief of Boardroom Insiders, which maintains an extensive database of the most in-depth executive profiles on the market, from Fortune 500 companies to independent non-profits, to help sales and marketing professionals build deeper relationships and close more deals with clients. Gillenwater is a long-time marketing consultant with expertise in marketing strategy, account-based marketing, and CXO engagement programs.
Written by Author

Related posts

Client Relationships: Don’t Treat Me Like a Vendor and I Won’t Treat You Like a Prospect

There is a lot of thought-provoking content on Twitter about client relationships. This simple but profound tweet by Databox...

Sharon Gillenwater
By Sharon Gillenwater - March 27, 2017
Enterprise Sales Strategies: Salespeople Need to be Generous Know-It-Alls

If you’re like most people, a networking event or cocktail party filled with unfamiliar faces does not top of your list of...

Sharon Gillenwater
By Sharon Gillenwater - October 27, 2016
The Five Biggest Goofs Sales Teams Make with CXOs

Longing for the good old days? You know, the Mad Men school of closing sales over leisurely three martini lunches or a game of...

Sharon Gillenwater
By Sharon Gillenwater - October 18, 2016