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Enterprise Marketing, Sales Enablement, Customer Intelligence, Account Planning, 360 degree customer programs, customer relationships

Customer Relationships: 7 Tips for Long Term Nurturing

 

What Comes After the Yes?

Congratulations! Your team scored its first sale with a valuable customer. Despite all the hard work, the journey has just begun. Now the focus shifts to how you are going to keep—and grow—the customer. B2B sales and marketing typically involves a major financial investment in the product or service, as well as change management in areas like operations, governance, and processes. So there’s more at stake for the customer—and consequently for you. New customer relationships are fragile and require nurturing and maintenance.But what’s the best approach? These seven tips will help your account team demonstrate to customers that they are in the best hands:

Sharon Gillenwater
By Sharon Gillenwater
on Feb 24, 2016 5:25:53 PM
   
Customer Relationships: 7 Tips for Long Term Nurturing

 

What Comes After the Yes?

Congratulations! Your team scored its first sale with a valuable customer. Despite all the hard...

Sharon Gillenwater
By Sharon Gillenwater
on Feb 24, 2016 5:25:53 PM
360 Degree Customer Programs: Don't Forget CXO Priorities, Relationships

With the availability of increasingly robust CRM systems, we're hearing a lot lately about "360 degree" customer programs,...

Sharon Gillenwater
By Sharon Gillenwater
on May 29, 2014 10:25:00 AM

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