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Enterprise Marketing, Account Based Marketing

CSC’s “Pursuit Marketing” Journey: An Interview With Dorothea Gosling

Whenever we can, we like to interview our customers and share their wisdom, best practices and success stories with our Boardroom Insiders community. Recently we spoke with Dorothea Gosling, who leads CSC's Account Based Marketing Center of Excellence, and is currently busy standing up a global strategic Pursuit Marketing practice.

Sharon Gillenwater
By Sharon Gillenwater
on Jan 21, 2017 12:28:10 AM
   
CSC’s “Pursuit Marketing” Journey: An Interview With Dorothea Gosling

Whenever we can, we like to interview our customers and share their wisdom, best practices and success stories with our...

Sharon Gillenwater
By Sharon Gillenwater
on Jan 21, 2017 12:28:10 AM
Where Predictive Analytics Fall Short

As marketers and sales pros, we find irresistible the promise that technology tools will make our jobs easier and help us...

Sharon Gillenwater
By Sharon Gillenwater
on Jun 2, 2016 12:27:32 AM
Are You a Box Checker? Why a Key Account List is Just the First Step of Your ABM Journey

Here’s a sad but true tale of missed ABM opportunity.

A Fortune 100 company spends months of man-hours—and invests in...

Sharon Gillenwater
By Sharon Gillenwater
on Apr 12, 2016 3:00:00 PM

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