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Boardroom Insiders Executive Profiles Blog

10 New Year’s Resolutions for Building Better CXO Relationships

Posted by Sharon Gillenwater on Jan 2, 2017 1:42:35 PM

Are you ready for 2017?

Let’s talk about resolutions you can keep when it comes to upping your sales mojo.

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Topics: Sales Enablement, CXO Insight, CEO, CXO Priorities, C-Suite, Sales Leadership

Don’t Let Spinoffs Spin Out Your Customer Relationships

Posted by Sharon Gillenwater on Dec 20, 2016 4:08:56 PM

Are any of your customers involved in corporate spinoffs? Sales and marketing people are always advised to keep an eye on potential mergers and acquisitions among their customers, but we don’t usually talk about spinoffs.

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Topics: Sales Readiness, C-Suite Selling, Customer Intelligence, Account Planning, C-Suite

The State of Women CIOs in 2016

Posted by Sharon Gillenwater on Nov 9, 2016 3:09:28 PM

Is there a glass ceiling for women CIOs in the U.S.? Looking at the results from a Korn Ferry study as well as our own analysis of women tech leaders in the Fortune 500, it’s beginning to feel that way. At least, it seems there’s less of a shattering and more of a gradual crack.

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Topics: CIOs, Female CIOs, Fortune 500 Executives, C-Suite

Anatomy of an Executive Profile: How We Do It

Posted by Sharon Gillenwater on Jul 25, 2016 2:15:58 PM

We preach a lot about the value of knowing as much as possible about your customer. Having deep insight into their goals and concerns is powerful. It helps you determine how your solutions can fit their business needs and how you can become their trusted partner. And, it doesn’t hurt if you can connect with the people themselves on a personal level.

That’s why we research and prepare executive profiles in such depth. It’s our goal to provide sales and marketing teams with as much solid, relevant information about each individual as is publicly available. Since we often get questions from our customers about how we do it, we thought it was time to show you how the sausage is made.

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Topics: CXO Insight, Executive Profiles, C-Suite Selling, CEO Profiles, C-Suite

What Real CXO Insight Looks Like…and How to Connect the Dots

Posted by Sharon Gillenwater on Jun 30, 2016 3:27:25 PM

Day in and day out we conduct deep research on CXOs so you don’t have to. We look for insight that helps sales and marketing teams better understand their prospects and customers—what they’re thinking, their goals, challenges and what keeps them up at night. We also seek out nuggets that reveal something about their personality and key quotes that strike at the heart of what they and their organization are all about. When it comes to selling to CXOs, knowledge is power. The more you know, the better you can position yourself as being relevant, credible and a worthy potential business partner.

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Topics: CXO Insight, Executive Profiles, C-Suite Selling, CEO Profiles, C-Suite

Five Critical Things to Research BEFORE You Go Into a Customer Meeting

Posted by Sharon Gillenwater on Apr 26, 2016 7:00:00 AM

So, you’ve landed a meeting with a long sought-after customer. Chances are you’ve already done some research to get your foot in the door, but are you able to articulately connect the dots between their business objectives and your product or service? Do you even know what their business objectives are?

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Topics: CEO, C-Suite Selling, C-Suite

“That Spa-Like Feeling”: Five Tips for Elevating the Customer Experience

Posted by Sharon Gillenwater on Apr 25, 2016 12:34:37 PM

At Boardroom Insiders we have what I think is a particularly evocative phrase that we’ve embraced when either describing how we want our customers to feel—or the feeling we want to have when working with our own vendors.

We call it “that spa-like feeling.”
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Topics: CEO, Customer Intelligence, C-Suite

Executive Briefing Center Primer: 5 Tips for Success

Posted by Sharon Gillenwater on Apr 6, 2016 8:10:53 PM

Most companies have multiple tools to engage with executive-level customers. Most companies look to engage CXOs and other senior executives in order to build trust, strengthen relationships, shorten the sales cycle, and positively influence business decisions.

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Topics: Executive engagement, Customer Intelligence, C-Suite

How Salesforce Is Winning Nine-Figure Deals

Posted by Sharon Gillenwater on Mar 30, 2016 8:00:39 PM

On a February 2016 earnings call, Salesforce execs crowed about having “the absolute best quarter we have ever had,” capping off “a breakthrough year.” Management attributed this “amazing” success" to "an all-time high in the number of large transactions” including a net-new nine-figure deal, a nine-figure renewal and more than 600, seven-figure plus transactions.

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Topics: Executive engagement, CEO, CEO Facts and Figures, C-Suite Selling, C-Suite

The Biggest Issues Facing Incoming CMOs in 2016

Posted by Sharon Gillenwater on Jan 26, 2016 1:14:08 AM

Reaching millennial customers, managing big data, and dealing with the flood of marketing technology are some of the top challenges for CMOs in 2016, according to AdAge. So is becoming customer obsessed. Both B2B and B2C CMOs are also grappling with how to woo ever-more-empowered customers.

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Topics: CXO Insight, C-Suite, Top CMOs

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