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CXO Insight, Executive Profiles, C-Suite Selling, CEO Profiles, C-Suite

Anatomy of an Executive Profile: How We Do It

We preach a lot about the value of knowing as much as possible about your customer. Having deep insight into their goals and concerns is powerful. It helps you determine how your solutions can fit their business needs and how you can become their trusted partner. And, it doesn’t hurt if you can connect with the people themselves on a personal level.

That’s why we research and prepare executive profiles in such depth. It’s our goal to provide sales and marketing teams with as much solid, relevant information about each individual as is publicly available. Since we often get questions from our customers about how we do it, we thought it was time to show you how the sausage is made.

Sharon Gillenwater
By Sharon Gillenwater
on Jul 25, 2016 2:15:58 PM
   
Anatomy of an Executive Profile: How We Do It

We preach a lot about the value of knowing as much as possible about your customer. Having deep insight into their goals and...

Sharon Gillenwater
By Sharon Gillenwater
on Jul 25, 2016 2:15:58 PM
What Real CXO Insight Looks Like…and How to Connect the Dots

Day in and day out we conduct deep research on the c-suite so you don’t have to. We look for CXO insight that helps sales...

Sharon Gillenwater
By Sharon Gillenwater
on Jun 30, 2016 3:27:25 PM
Five Things CIOs Want You to Know

As you’re strategizing for new business in 2016, your staff is probably gathering data, pulling together sales materials,...

Sharon Gillenwater
By Sharon Gillenwater
on Jan 6, 2016 6:21:29 PM
The Class of ’16: The Big Issues for Incoming CEOs

Come 2016, you’ll find new faces in many CEO offices. Organizations like Starwood Hotels, Owens-Illinois, LL Bean, and...

Sharon Gillenwater
By Sharon Gillenwater
on Dec 21, 2015 1:04:32 PM
Some Context Around the Chief Digital Officer Title

According to one industry insider, "A lot of CDO (Chief Digital Officer)-type roles are borne out of frustration of CEOs who...

Sharon Gillenwater
By Sharon Gillenwater
on Dec 22, 2014 12:07:00 PM
The Next Hot CXO Title: Chief Marketing Technologist

According to the Harvard Business Review, "marketing is rapidly becoming one of the most technology-dependent functions in...

Sharon Gillenwater
By Sharon Gillenwater
on Dec 16, 2014 12:29:00 PM
Three Tips for Conquering Fear in the C-Suite

If you get butterflies heading into a meeting with a CXO, you are not alone.

Sharon Gillenwater
By Sharon Gillenwater
on Dec 4, 2014 8:06:00 PM
CXO Selling: Take That First Step

In our meetings with enterprise sales leaders, we notice a lot of heads nodding around the room when we talk about:

Sharon Gillenwater
By Sharon Gillenwater
on Oct 22, 2014 2:30:00 PM

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