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CXO Priorities, Customer Intelligence, Customer Retention

Customer Retention: The Case of Your Disappearing Customers

Fundamentals of Customer Retention

One of the fundamentals of customer retention is that it generally costs organizations more to acquire a new customer than to keep an existing one. It’s not unusual to read about customer churn in areas like telecommunications and media, but for SaaS companies, minimizing your churn rate is critical, given the recurring revenue model and how much time, money, and energy it takes to acquire and onboard customers in the first place. The longer they stay, the more profitable your business is, which is why “Customer Success” (or making sure your customers have success as a direct result of using your product) is such a hot topic these days.

Sharon Gillenwater
By Sharon Gillenwater
on Aug 3, 2016 12:24:25 AM
   
Customer Retention: The Case of Your Disappearing Customers

Fundamentals of Customer Retention

One of the fundamentals of customer retention is that it generally costs organizations...

Sharon Gillenwater
By Sharon Gillenwater
on Aug 3, 2016 12:24:25 AM

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