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CXO Insight, Research Tips, CXO Research

The Realities of CXO Research

CXO research must be done.  Are you up to doing it yourself?

Read any sales and marketing publication and you’re bound to be lectured on the importance of knowing your customer. Knowing your customer can mean different things, but when it comes to big-ticket enterprise sales, we believe it boils down to understanding who they are as individuals, what they do, their business strategy and goals, and the obstacles that stand in the way of their success.

Sharon Gillenwater
By Sharon Gillenwater
on Mar 12, 2017 6:10:06 PM
   
The Realities of CXO Research
CXO research must be done.  Are you up to doing it yourself?

Read any sales and marketing publication and you’re bound to...

Sharon Gillenwater
By Sharon Gillenwater
on Mar 12, 2017 6:10:06 PM
Digital Technology: If Digital is a “Business Thing,” Vendors Must Be in the C-Suite

In recent years CEOs have commonly handed off digital to CIOs or have hired Chief Digital Officers to own the digital realm....

Sharon Gillenwater
By Sharon Gillenwater
on Feb 7, 2017 1:51:42 PM
CXO Engagement: Can It Scale?

Is CXO engagement a priority at your company? If so, you are probably having discussions about how to scale.

Successful CXO...

Sharon Gillenwater
By Sharon Gillenwater
on Nov 29, 2016 5:05:45 PM
How to Save Your Salespeople Time

Every day we hear from sales leaders about how their sales teams are overwhelmed and under prepared when it comes to selling...

Sharon Gillenwater
By Sharon Gillenwater
on Nov 21, 2016 1:04:21 PM
Why Your CXO Events Aren’t Paying Off…And Five Ways You Can Improve

Before I started Boardroom Insiders I worked as a consultant to some of the biggest tech companies in Silicon Valley,...

Sharon Gillenwater
By Sharon Gillenwater
on Sep 19, 2016 5:50:37 PM
Three Things You Need to Know About Social Selling

There’s no escaping the fact that we live and conduct business in a social world. Harnessing social technology is clearly...

Sharon Gillenwater
By Sharon Gillenwater
on Sep 2, 2016 6:12:17 PM
Three Things Enterprise Salespeople Can Learn from Management Consultants

Enterprise sales teams struggling with CXO selling should take a page out of the management consultant’s playbook. Because...

Sharon Gillenwater
By Sharon Gillenwater
on Aug 16, 2016 12:42:42 PM
Anatomy of an Executive Profile: How We Do It

We preach a lot about the value of knowing as much as possible about your customer. Having deep insight into their goals and...

Sharon Gillenwater
By Sharon Gillenwater
on Jul 25, 2016 2:15:58 PM
What Real CXO Insight Looks Like…and How to Connect the Dots

Day in and day out we conduct deep research on the c-suite so you don’t have to. We look for CXO insight that helps sales...

Sharon Gillenwater
By Sharon Gillenwater
on Jun 30, 2016 3:27:25 PM

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