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CXO Insight, Research Tips, CXO Research

The Realities of CXO Research

CXO research must be done.  Are you up to doing it yourself?

Read any sales and marketing publication and you’re bound to be lectured on the importance of knowing your customer. Knowing your customer can mean different things, but when it comes to big-ticket enterprise sales, we believe it boils down to understanding who they are as individuals, what they do, their business strategy and goals, and the obstacles that stand in the way of their success.

Sharon Gillenwater
By Sharon Gillenwater
on Mar 12, 2017 6:10:06 PM
   
The Realities of CXO Research
CXO research must be done.  Are you up to doing it yourself?

Read any sales and marketing publication and you’re bound to...

Sharon Gillenwater
By Sharon Gillenwater
on Mar 12, 2017 6:10:06 PM

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