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Boardroom Insiders Executive Profiles Blog

Why Your CXO Events Aren’t Paying Off…And Five Ways You Can Improve

Posted by Sharon Gillenwater on Sep 19, 2016 5:50:37 PM

Before I started Boardroom Insiders I worked as a consultant to some of the biggest tech companies in Silicon Valley, helping them improve their return on investment in industry events.

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Topics: CXO Insight, CXO Priorities, Event Strategy

Enterprise Marketing: Audience Analysis Best Practices

Posted by Lee Demby on Apr 23, 2014 3:11:00 PM

Our new ebook for enterprise marketers is hot off the presses--and it is our gift to you.

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Topics: Enterprise Marketing, Executive engagement, Event Strategy

Enterprise Sales: Tips for Bridging the Sales and Marketing Divide

Posted by Sharon Gillenwater on Apr 4, 2014 9:51:00 AM

Enterprise Sales and Marketing: Can't We All Just Get Along?

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Topics: Enterprise Sales, Executive engagement, C-Suite Selling, Event Strategy

How To Close Bigger Deals With Executive Insight

Posted by Lee Demby on Jan 16, 2014 11:08:00 AM

Most sales and marketing pros agree: the more you know about your customers, the better. Insinctively, most of us know that executive insight is a valuable and necessary part of the customer intelligence toolkit.

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Topics: Executive engagement, C-Suite Selling, Account Planning, Event Strategy

Your Secret Weapon for C-Suite Selling