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CXO Insight, CXO Priorities, Event Strategy

Why Your CXO Events Aren’t Paying Off…And Five Ways You Can Improve

Before I started Boardroom Insiders I worked as a consultant to some of the biggest tech companies in Silicon Valley, helping them improve their return on investment in industry events.

Along the way I developed expertise in CXO events—those rarified experiences designed to attract the highest level of executive. As CIOs, CFOs, CMOs and even CEOs became important target audiences for technology vendors, my clients worked to navigate the CXO event landscape. Many even launched their own C-level events with varying degrees of success.

Sharon Gillenwater
By Sharon Gillenwater
on Sep 19, 2016 5:50:37 PM
   
Why Your CXO Events Aren’t Paying Off…And Five Ways You Can Improve

Before I started Boardroom Insiders I worked as a consultant to some of the biggest tech companies in Silicon Valley,...

Sharon Gillenwater
By Sharon Gillenwater
on Sep 19, 2016 5:50:37 PM
Enterprise Marketing: Audience Analysis Best Practices

Our new ebook for enterprise marketers is hot off the presses--and it is our gift to you.

Lee Demby
By Lee Demby
on Apr 23, 2014 3:11:00 PM
How To Close Bigger Deals With Executive Insight

Most sales and marketing pros agree: the more you know about your customers, the better. Insinctively, most of us know that...

Lee Demby
By Lee Demby
on Jan 16, 2014 11:08:00 AM

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