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Executive engagement, CXO Insight, C-Suite Selling, CXO Priorities

CXO Engagement: Can It Scale?

Is CXO engagement a priority at your company? If so, you are probably having discussions about how to scale.

Successful CXO engagement programs are like drip irrigation. The goal is to deliver small, but highly relevant doses of insight to targeted CXOs based on what you know about them and their business. Over time, you build credibility and trust and earn the right to a deeper conversation, and, if all goes well, trusted advisor relationship status.

Sharon Gillenwater
By Sharon Gillenwater
on Nov 29, 2016 5:05:45 PM
   
CXO Engagement: Can It Scale?

Is CXO engagement a priority at your company? If so, you are probably having discussions about how to scale.

Successful CXO...

Sharon Gillenwater
By Sharon Gillenwater
on Nov 29, 2016 5:05:45 PM
What LinkedIn Isn’t Telling You

LinkedIn is beyond amazing. Those who remember what it was like before LinkedIn know that it has transformed so many aspects...

Sharon Gillenwater
By Sharon Gillenwater
on May 19, 2016 2:00:31 PM
How Social Are CXOs?

Given how pervasive social media has become, you’d think that going on LinkedIn, Twitter, or Facebook would be a sure-fire...

Sharon Gillenwater
By Sharon Gillenwater
on May 3, 2016 6:26:57 PM
Executive Briefing Center Primer: 5 Tips for Success

Most companies have multiple tools to engage with executive-level customers. Most companies look to engage CXOs and other...

Sharon Gillenwater
By Sharon Gillenwater
on Apr 6, 2016 8:10:53 PM
How Salesforce Is Winning Nine-Figure Deals

On a February 2016 earnings call, Salesforce execs crowed about having “the absolute best quarter we have ever had,” capping...

Sharon Gillenwater
By Sharon Gillenwater
on Mar 30, 2016 8:00:39 PM
What B2B CEOs Can Learn From Their B2C Peers

“'It’s great to meet customers. I can get their insights and understand what they’re looking for. What I don’t want to do is...

Sharon Gillenwater
By Sharon Gillenwater
on Nov 18, 2015 5:04:49 PM
To Achieve Sales Success, Use This One Tip

Have you heard the one about the veteran sales manager – the one with at least 25 years of experience -- who remembers the...

Sharon Gillenwater
By Sharon Gillenwater
on Sep 29, 2015 12:08:00 PM
How to Not Fail When "Cold Calling" C-Suite Executives

As salespeople, we don’t like to think of ourselves as solicitors. We are providing solutions that we truly believe in (or...

Sharon Gillenwater
By Sharon Gillenwater
on Jul 10, 2015 5:03:00 PM
How Technology is Changing Healthcare Sales

The past decade has seen a technological revolution across all industries, and healthcare is no exception. Technology has...

Sharon Gillenwater
By Sharon Gillenwater
on Apr 14, 2015 3:29:00 PM

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