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Boardroom Insiders Executive Profiles Blog

Anatomy of an Executive Profile: How We Do It

Posted by Sharon Gillenwater on Jul 25, 2016 2:15:58 PM

We preach a lot about the value of knowing as much as possible about your customer. Having deep insight into their goals and concerns is powerful. It helps you determine how your solutions can fit their business needs and how you can become their trusted partner. And, it doesn’t hurt if you can connect with the people themselves on a personal level.

That’s why we research and prepare executive profiles in such depth. It’s our goal to provide sales and marketing teams with as much solid, relevant information about each individual as is publicly available. Since we often get questions from our customers about how we do it, we thought it was time to show you how the sausage is made.

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Topics: CXO Insight, Executive Profiles, C-Suite Selling, CEO Profiles, C-Suite

What Real CXO Insight Looks Like…and How to Connect the Dots

Posted by Sharon Gillenwater on Jun 30, 2016 3:27:25 PM

Day in and day out we conduct deep research on CXOs so you don’t have to. We look for insight that helps sales and marketing teams better understand their prospects and customers—what they’re thinking, their goals, challenges and what keeps them up at night. We also seek out nuggets that reveal something about their personality and key quotes that strike at the heart of what they and their organization are all about. When it comes to selling to CXOs, knowledge is power. The more you know, the better you can position yourself as being relevant, credible and a worthy potential business partner.

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Topics: CXO Insight, Executive Profiles, C-Suite Selling, CEO Profiles, C-Suite

How Social Are CXOs?

Posted by Sharon Gillenwater on May 3, 2016 6:26:57 PM

Given how pervasive social media has become, you’d think that going on LinkedIn, Twitter, or Facebook would be a sure-fire way to learn about an executive’s background, business initiatives, interests, and personal passions. Certainly you want this information to help you more effectively engage with key customers and decision makers. Knowing their priorities and challenges empowers you to speak to exactly what’s on their mind and explicitly connect the dots between their business priorities and your solutions.

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Topics: Executive engagement, CXO Insight, Executive Profiles

How Four Companies are Revamping Their C-Suite in 2016

Posted by Sharon Gillenwater on Jan 19, 2016 10:22:00 AM

For most organizations, January represents a fresh start—and a good time to launch new strategies and initiatives. At least four Fortune 500 companies are also kicking off 2016 with a few new faces in the C-suite. These leaders will likely be looking to make their mark with new investments in digital and technology. Knowing about these incoming executives—and what their focus and challenges are—could help you get your pipeline off to a roaring start this year.

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Topics: Executive Intelligence, CXO Insight, News, CEO, Executive Profiles, C-Suite

Do You Get How CIOs Measure Success?

Posted by Sharon Gillenwater on Jan 12, 2016 3:00:00 PM

If your aim is to increase sales of your tech solutions to CIOs and CTOs, your sales force must know how your products and services will meet your customers’ end goals. Understanding how they and their bosses measure IT success is critical.

While IT is certainly central to adding value to an organization, every organization has a different way of defining and measuring that value. Sometimes IT is measured using company-wide metrics. Other times, it sets its own goals and metrics. We’ve also seen organizations use a hybrid approach in which IT has its own metrics–but they align with and support broader corporate goals.

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Topics: Executive Profiles, CIOs, C-Suite

More Fascinating Stats on Female CXOs

Posted by Sharon Gillenwater on Jan 14, 2015 8:20:00 PM

The Wall Street Journal's CIO Journal picked up on our Female CIOs blog post but they added a key piece of fascinating insight:

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Topics: Executive Profiles, CIOs, CXO Priorities, Female CIOs

Five Facts About Fortune 500 Female CIOs

Posted by Sharon Gillenwater on Jan 13, 2015 3:53:00 PM
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Topics: Executive Profiles, CIOs, Female CIOs, CEO Profiles

The Next Hot CXO Title: Chief Marketing Technologist

Posted by Sharon Gillenwater on Dec 16, 2014 12:29:00 PM

According to the Harvard Business Review, "marketing is rapidly becoming one of the most technology-dependent functions in business." A lot has been written about how marketing organizations are scrambling to attract a new breed of talent with emerging skill sets in strategy, analytics, technology and digital.

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Topics: Executive Intelligence, Executive Profiles, C-Suite Selling, Chief Digital Officer, CEO Profiles, Head of Digital, C-Suite

What Real Executive Intelligence Looks Like, And What It's Worth

Posted by Sharon Gillenwater on Dec 10, 2014 3:17:00 PM

We've written in the past about why personas, while useful, are no substitute for CXO intelligence.

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Topics: Sales Enablement, Enterprise Sales, Executive Intelligence, Sales Readiness, Executive engagement, CXO Insight, Executive Profiles, C-Suite Selling, Customer Intelligence, Sales Call Prep

The ROI of Executive Insight

Posted by Sharon Gillenwater on Nov 19, 2014 2:24:00 PM
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Topics: Sales Enablement, Enterprise Sales, Executive Intelligence, CXO Insight, CEO Biographies, Executive Profiles, C-Suite Selling, Customer Intelligence, CEO Profiles

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