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Boardroom Insiders Executive Profiles Blog

Executive Engagement: What we can learn from The Magic Kingdom

Posted by Lee Demby on Sep 27, 2013 11:26:00 AM

If you've ever been to Disney's Magic Kingdom, you were unknowingly taught a sales lesson on executive engagement. A lesson we can easily apply to the importance of knowing who you are selling to and making long sales cycles enjoyable.

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Topics: Enterprise Sales, Executive engagement, Customer Intelligence, Fortune 500 Executives, Executive Leadership, Executive summary, C-Suite

Podcast: What to know before selling into the C-suite

Posted by Lee Demby on Sep 11, 2013 3:35:00 PM

Selling into the C-suite is something that every enterprise sales pro is being encouraged to do.  Here's some cold hard facts.  

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Topics: Enterprise Sales, Executive engagement, Executive Profiles, CIOs, Customer Intelligence, Fortune 500 Executives, Executive Leadership, Executive summary, C-Suite

Is Your CRM Sabotaging Your Enterprise Sales?

Posted by Lee Demby on Sep 4, 2013 3:15:00 PM

 

Recently sales leadership guru Lisa McLeod posed the provocative question, "Is Your Sales Force Being Sabotaged By Your CRM?" In her article on Forbes.com, McLeod compares and contrasts the habits of two sales people. One, she says, is having mediocre sales calls because his CRM is focused "on information important to his company (pipeline, revenue projections, close date, etc.) versus information that is important to the customer." She continues:

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Topics: Enterprise Sales, CRM, Customer Intelligence, Fortune 500 Executives, Executive summary, C-Suite

Account Managers: Heads of Digital Gaining Visibility With CEOs

Posted by Sharon Gillenwater on Aug 19, 2013 8:28:00 AM

A new McKinsey Survey shows that C-level executives are becoming more actively engaged in shaping and driving their companies' digital strategies.

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Topics: Enterprise Sales, Executive engagement, CEO, CEO Biographies, Executive Biographies, Executive Profiles, Fortune 500 Executives, Executive Leadership, Chief Digital Officer, Executive summary, CEO Profiles, Head of Digital, C-Suite

Slow Down: Enterprise Sales Is Not Speed Dating

Posted by Lee Demby on Aug 15, 2013 3:00:00 PM
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Topics: Enterprise Sales, Executive engagement, Executive summary

For executive engagement, listen to the whole album

Posted by Lee Demby on Aug 8, 2013 3:00:00 PM

Have you ever considered what executive research and music have in common?

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Topics: Enterprise Sales, Executive engagement, Executive Biographies, Executive Profiles, Fortune 500 Executives, Executive Leadership, Executive summary

What the YMCA and enterprise sales have in common

Posted by Lee Demby on Aug 2, 2013 12:15:00 PM

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Topics: Enterprise Sales, Executive engagement, Executive summary

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