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Boardroom Insiders Executive Profiles Blog

Some Context Around the Chief Digital Officer Title

Posted by Sharon Gillenwater on Dec 22, 2014 12:07:00 PM

According to one industry insider, "A lot of CDO (Chief Digital Officer)-type roles are borne out of frustration of CEOs who know they need to be doing something but don't have an executive they feel can drive that kind of change forward."

Ian Cox, a former Chief Information Officer (CIO) and author of  Disrupt IT: A New Model for IT in the Digital Age says that clinging to an old-school approach to IT is helping pave the way for a new C-level executive -- the chief digital officer (CDO).

Those who sell to CIOs have long needed to assess where individual CIO customers sit on the continuum from Operational CIO (keeping the lights on) to Transformational CIO (Driving new business models and innovation). Pitching "bleeding edge" technologies to an operationally-focused CIO for example, may not be effective.

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Topics: Enterprise Sales, CXO Insight, CIOs, C-Suite Selling, Customer Intelligence, Account Planning, Chief Digital Officer, CEO Profiles, Head of Digital

The Next Hot CXO Title: Chief Marketing Technologist

Posted by Sharon Gillenwater on Dec 16, 2014 12:29:00 PM

According to the Harvard Business Review, "marketing is rapidly becoming one of the most technology-dependent functions in business." A lot has been written about how marketing organizations are scrambling to attract a new breed of talent with emerging skill sets in strategy, analytics, technology and digital.

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Topics: Executive Intelligence, Executive Profiles, C-Suite Selling, Chief Digital Officer, CEO Profiles, Head of Digital, C-Suite

Account Managers: Heads of Digital Gaining Visibility With CEOs

Posted by Sharon Gillenwater on Aug 19, 2013 8:28:00 AM

A new McKinsey Survey shows that C-level executives are becoming more actively engaged in shaping and driving their companies' digital strategies.

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Topics: Enterprise Sales, Executive engagement, CEO, CEO Biographies, Executive Biographies, Executive Profiles, Fortune 500 Executives, Executive Leadership, Chief Digital Officer, Executive summary, CEO Profiles, Head of Digital, C-Suite

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