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Boardroom Insiders Executive Profiles Blog

The Biggest Issues Facing Incoming CMOs in 2016

Posted by Sharon Gillenwater on Jan 26, 2016 1:14:08 AM

Reaching millennial customers, managing big data, and dealing with the flood of marketing technology are some of the top challenges for CMOs in 2016, according to AdAge. So is becoming customer obsessed. Both B2B and B2C CMOs are also grappling with how to woo ever-more-empowered customers.

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Topics: CXO Insight, C-Suite, Top CMOs

Get Our "Top CMOs to Watch in 2015" List for Free

Posted by Sharon Gillenwater on Feb 19, 2015 7:05:00 PM

CMOs are in the spotlight lately, given their burgeoning purchasing authority for technology platforms and all things digital.

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Topics: Top CMOs, Chief Marketing Officers

Your Secret Weapon for C-Suite Selling