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CXO Insight, C-Suite, Top CMOs

The Biggest Issues Facing Incoming CMOs in 2016

Reaching millennial customers, managing big data, and dealing with the flood of marketing technology are some of the top challenges for CMOs in 2016, according to AdAge. So is becoming customer obsessed. Both B2B and B2C CMOs are also grappling with how to woo ever-more-empowered customers.

Sharon Gillenwater
By Sharon Gillenwater
on Jan 26, 2016 1:14:08 AM
   
The Biggest Issues Facing Incoming CMOs in 2016

Reaching millennial customers, managing big data, and dealing with the flood of marketing technology are some of the top...

Sharon Gillenwater
By Sharon Gillenwater
on Jan 26, 2016 1:14:08 AM
Get Our "Top CMOs to Watch in 2015" List for Free

CMOs are in the spotlight lately, given their burgeoning purchasing authority for technology platforms and all things...

Sharon Gillenwater
By Sharon Gillenwater
on Feb 19, 2015 7:05:00 PM

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