What are high performing sales organizations doing differently than everyone else?
An interesting new research report suggests that they fundamentally value and prioritize different sales skills.
Understanding customer business needs rated highest.
While almost every company trains in traditional areas such as sales process and product training, high performing organizations place much higher importance on developing their team's ability to have credible business conversations.
The research revealed that high performers:
- place more than twice the level of importance on developing business skills than other companies
- rate their sales organization as excellent or above average 3X more often in executive selling skills
- rate their sales organization as excellent or above average 4x more often in financial acumen
Download the full report from Executive Conversation, Inc.