Let's look at why C-Suite selling is so important. We've been talking about digital transformation for years but these efforts have largely been confined to the margins of the business or in silos of the business. Recently digital transformation efforts have shifted to the core of the business. Digital transformation and reinvention is critical to the survival of any business and therefore this effort has caught the attention of the CEO and the rest of the C-Suite and they are paying a lot of attention to technology purchases that are being made to support the effort.
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