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Account Planning, Emerging C-Level Titles

Keeping Up With Emerging C-Level Titles: Which Matter Most?

At the beginning of 2017, Ford Motor Company decided to take a leap of faith and create a new C-level position: Chief Brand Officer. They hired brand expert Musa Tariq away from Apple, where he had been Global Marketing and Communication Director for Retail. The guy clearly knows something about brands, having also been with Nike, Burberry, and ad agency Saatchi & Saatchi.

Sharon Gillenwater
By Sharon Gillenwater
on Nov 13, 2017 2:32:15 PM
   
Keeping Up With Emerging C-Level Titles: Which Matter Most?

At the beginning of 2017, Ford Motor Company decided to take a leap of faith and create a new C-level position: Chief Brand...

Sharon Gillenwater
By Sharon Gillenwater
on Nov 13, 2017 2:32:15 PM
The Military: A Great Training Ground For Sales and Marketing Leaders

Let’s face it, business can be a battlefield, especially when you carry a quota. So, as we near Veteran’s Day, we decided to...

Sharon Gillenwater
By Sharon Gillenwater
on Nov 6, 2017 2:24:54 PM
Planning Your CIO Conversations for 2018

Earlier this month, Gartner unveiled its 2018 Gartner CIO Survey, which summarizes what is top of mind with CIOs moving into...

Sharon Gillenwater
By Sharon Gillenwater
on Oct 17, 2017 11:49:37 AM
The Results Are In: ABM Strategy Is Paying Off

So many of our customers are launching and managing Account Based Marketing (ABM) programs these days. In fact, hardly a day...

Sharon Gillenwater
By Sharon Gillenwater
on Oct 9, 2017 2:20:42 PM
By the Numbers: The State of Women in the C-Suite

When it comes to trends concerning women in the C-Suite, here are some facts:

  • Just 32 Fortune 500 companies are led by...
Sharon Gillenwater
By Sharon Gillenwater
on Sep 18, 2017 11:06:31 AM
The Moment of Truth: Can Your Customer Count On You in a Catastrophe?

As a nation we’ve been fixated over the last few weeks on Hurricanes Harvey and Irma. For those of us at a distance it seems...

Sharon Gillenwater
By Sharon Gillenwater
on Sep 15, 2017 10:08:42 AM
Executive Search: Leveraging Industry Events to Get Ahead of Talent

Where do you go to connect with talent for your clients? According to Korn Ferry,  52 percent say they turn to their...

Sharon Gillenwater
By Sharon Gillenwater
on Sep 7, 2017 7:00:00 AM
Chief Information Officer: Fortune 500 Female CIOs in 2017

 

A snail’s pace—that’s the measure of progress we’re seeing when it comes to increasing the number of women CIOs. Looking...

Sharon Gillenwater
By Sharon Gillenwater
on Sep 6, 2017 11:54:41 AM
Five Tips For Sales Development Reps (SDRs) Trying to Break Into the C-Suite

In a recent conversation with our sales team, I was asked to write about how our executive profiles can support Sales...

Sharon Gillenwater
By Sharon Gillenwater
on Sep 5, 2017 12:03:47 PM
Buyer Beware: The “Smoke and Mirrors” of Sales Intelligence

Warning:  This qualifies as a professional rant. 

When it comes to sales intelligence and business “data” providers, buyer...

Sharon Gillenwater
By Sharon Gillenwater
on Aug 28, 2017 12:02:42 PM

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