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Customer Retention, Customer Success

Salesforce Ignite: This is What Customer Centricity Looks Like

Being more “customer-centric” is a goal that a lot of companies purport to have. CEOs are talking about it on quarterly earnings calls. Companies are creating new positions like “Chief Customer Experience Officer” to trumpet their commitment.

Salesforce Ignite: This is What Customer Centricity Looks Like

Being more “customer-centric” is a goal that a lot of companies purport to have. CEOs are talking about it on quarterly...

Rainmaking: Using Industry Events to Build Your Client Pipeline

Rainmaking can be a fraught endeavor. As a consultant, how do you build your pipeline, thus ensuring a steady stream of...

How is Customer Success Different From Customer Service?

When we hear the term “customer service,” B2C scenarios tend to come to mind. For most of us, this might involve an online...

CXO Event Preparation: 5 Ways to Increase Your ROI

Before I started Boardroom Insiders I worked as a consultant to some of the biggest tech companies in Silicon Valley,...

Leverage Your Own CXOs for Better Event ROI

If you’re a technology marketer, you’re likely looking at the calendar, anticipating a fall season packed with industry...

Optimize Your C-Level Events: How to Secure C-Level Executive Meetings Before Your Event

“The only vendors I take the time to meet with are those that have shown they have done their homework and understand me and...

C-Suite Marketing: Achieve Hero Status With Your Sales Team

As a savvy marketer, you have probably noticed that digital “transformation” has risen to the top of most CEO agendas. And...

Meeting the Talent Needs of Tech Leaders: Are You Up to the Job?

It’s no secret that talent is top-of-mind for today’s business leaders, including Chief Information Officers (CIOs).

Memorial Day Salute: Honoring CEOs Who Served

It just makes sense that the rigorous training and leadership skills development that are part of serving in the military...

[Video] C-Suite Selling Success Stories and the 5 Things You Need to Succeed
Hi, everybody. We're talking today about C-Suite selling success stories. My name is Sharon Gillenwater, and I'm the...

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