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New CXO Role: Chief Marketing Technologist

September 11, 2010
If you sell tech services to CMOs–such as marketing analytics or campaign management tools, head's up! The idea of a new position–the Chief Marketing Technologist–is starting to get some buzz.

We've written in the past about the need for CMOs and CIOs to closely collaborate in order to deliver a great customer experience. This article advocates that CMOs create a new position–a head technologist that sits within marketing. This could change the game for those of you selling technology solutions to CMOs but I wonder if it will make your jobs easier–or more difficult?

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Lee Demby

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Lee Demby