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New IBM CEO Study

May 11, 2010
On site at SapphireNow, I was briefed today on a brand new CEO study from IBM. The company interviewed more than 1500 CEOs worldwide. Among the key learnings: CEOs say creativity is the most important quality they look for in leaders; companies that enjoy long-term success have done so by turning complexity into financial advantage; success also comes from co-creating products and services with customers. PLUS one key quote from the executive summary is very relevant to our ongoing discussion about executive engagement: "In a massively interconnected world, CEOs prioritize customer intimacy as never before. Globalization, combined with dramatic increases in the availability of information has exponentially expanded customers' options." Access the full report here.

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Lee Demby

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Lee Demby