Selling into the C-suite is something that every enterprise sales pro is being encouraged to do. Here's some cold hard facts.
- Its hard to do.
- Small percent of sales pros do it well.
- Those who do it well, close bigger deals, faster.
Lisa McLeod is a sales consultant and best selling author who meets with chief sales officers, globally. She's helped many sales organizations transform their "B" performers into "A"performers, and move the executive engagement needle. I recently sat down with Lisa to explore the subject of selling into the C-suite and record this free podcast.
Click the button below to hear:
- Why is it critically important to sell into the C-suite?
- Why CXOs want you to be a peer?
- What you can do to make CXO engagement easier?