According to the Harvard Business Review, "marketing is rapidly becoming one of the most technology-dependent functions in business." A lot has been written about how marketing organizations are scrambling to attract a new breed of talent with emerging skill sets in strategy, analytics, technology and digital.
Enter the Chief Marketing Technologist, a powerful sidekick to the CMO who is, according to HBR, "part strategist, part creative director, part technology leader, and part teacher. Although they have an array of titles—Kimberly-Clark has a 'global head of marketing technology,' while SAP has a 'business information officer for global marketing,' for example—they have a common job: aligning marketing technology with business goals, serving as a liaison to IT, and evaluating and choosing technology providers. About half are charged with helping craft new digital business models as well."
The CMT promises to be highly influential and will surely be an important target for marketing solutions vendors of all kinds.
Want to learn more? Access the full HBR article.