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Chairman of Oracle says digital transformation is a CXO priority

January 24, 2015

Jeff Henley, Chairman of Oracle Corporation, recently told Forbes that many companies have elevated strategic digital transformation discussions to the executive suite.

So if you sell solutions around cloud, mobile, social, big data and analytics, you need to elevate your sales pitch to be relevant to the C-suite. What does this mean? It means you are talking to an audience of one and you better be prepared to speak to a CXO about how you can drive his or her specific business initiatives.

For more, consult two our most popular posts, Tips for C-Suite Sales Call Prep: How to Have a Business Conversation and Three Tips for Conquering Fear in the C-Suite. 

 

 

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Sharon Gillenwater

About the Author

Sharon Gillenwater

Sharon Gillenwater is the founder and editor-in-chief of Boardroom Insiders, which maintains an extensive database of the most in-depth executive profiles on the market, from Fortune 500 companies to independent non-profits, to help sales and marketing professionals build deeper relationships and close more deals with clients. Gillenwater is a long-time marketing consultant with expertise in marketing strategy, account-based marketing, and CXO engagement programs.