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Customer Insight, C-Level Executive Research
May 18, 2018

Executive Research: The Fine Line Between Smart and Creepy

 In business, when does “doing your homework” on a customer cross the line into creepy, stalker-like territory? This comes up a lot in...

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Executive engagement, Customer Insight
April 26, 2018

Four Reasons Why You Should “Listen to the Whole Album” When it Comes to Executive Engagement

My college roommate was, and still is, a music fanatic. I guess I’m dating myself, but back then he was a member of all the mail-order...

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Customer Insight, Sales Methodologies
February 26, 2018

The One Thing That All Top Sales Methodologies Have in Common

SPIN Selling. N.E.A.T. Selling. SNAP Selling. CustomerCentric Selling. MEDDIC. The Challenger Sale. These are some of the most popular...

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