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July 26, 2017

Salesforce Ignite: This is What Customer Centricity Looks Like

Being more “customer-centric” is a goal that a lot of companies purport to have. CEOs are talking about it on quarterly earnings calls....

August 03, 2016

Customer Retention: The Case of Your Disappearing Customers

One of the fundamentals of customer retention is that it generally costs organizations more to acquire a new customer than to keep an...