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July 08, 2019

How C-suite intelligence took this company's enterprise sales efforts to the next level

In 2018, a leading national telecommunications company decided to launch an account-based marketing program.

August 01, 2017

Customer Success: What It Means to Have a Single View of Your Customer

High-performing sales teams have one thing in common: a commitment to “customer centric selling.” But what does that really mean?

July 26, 2017

Salesforce Ignite: This is What Customer Centricity Looks Like

Being more “customer-centric” is a goal that a lot of companies purport to have. CEOs are talking about it on quarterly earnings calls....

July 12, 2017

How is Customer Success Different From Customer Service?

When we hear the term “customer service,” B2C scenarios tend to come to mind. For most of us, this might involve an online chat session...