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January 21, 2017

CSC’s “Pursuit Marketing” Journey: An Interview With Dorothea Gosling

Editor’s Note: In April 2017 CSC merged with HP Enterprise Services and the new company was rebranded as DXC Technology. Gosling now...

February 11, 2016

Why ABM Is Such a Hot Topic

Account-based marketing (ABM) is getting a lot of buzz, and for good reason. Companies with sustained ABM initiatives are seeing...

June 29, 2015

3 Crucial Takeaways from Your Marketing and Sales Systems

Customer Relationship Management (CRM) systems enable you to compile details about leads and customers so you can target them more...

March 31, 2015

How To Achieve Better Marketing and Sales Alignment: Step 2

In part 1 of How to Achieve Better Marketing and Sales Alignment, we focused on the critical role communication plays in helping sales...

March 17, 2015

How To Achieve Better Marketing and Sales Alignment: Step 1

Let’s be honest, the line separating most sales and marketing teams is more like the Great Wall of China than a line in the sand. The...

May 15, 2014

How "Spoon Feeding" Sales Drives Bigger Enterprise Deals

Despite increasing levels of personalization and targeting in the consumer realm, the enterprise has a long way to go when it comes to...