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July 08, 2019

How C-suite intelligence took this company's enterprise sales efforts to the next level

In 2018, a leading national telecommunications company decided to launch an account-based marketing program.

June 20, 2019

Inside Adobe's ABM Strategy: Why Melissa Watts puts people first

Melissa Watts is a senior marketing manager at Adobe, responsible for the territory from Miami to Maine and as far west as Texas.

May 10, 2019

ITSMA's annual forum is diving deep into how marketing can drive strategic growth