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February 05, 2013

Amazing Takes Effort: The Case for Working Harder AND Smarter

We love the quote at right. While it has been attributed to a basketball coach, it applies to every one of us.

January 10, 2013

You Don't Know What You Don't Know

Confident, optimistic and always on the go, typical sales pros have little time to ponder what they might be missing when it comes to...

December 03, 2012

Don't Let The Perfect Be the Enemy of the Good

Salespeople are always looking for a silver bullet — a resource that connects all the dots telling them who to call, what to say, and...

June 10, 2012

Fish in blue water

You are likely familiar with the popular business strategy book Blue Ocean Strategy. The premise is that many companies are competing...

February 14, 2012

Female CIOs: Part II

Two weeks ago we published a list of Fortune 250 CIOs who are women, along with some thoughts about why you should care. This post...

February 06, 2012

F-250 Female Chief Information Officers Approaching 20%

Women who achieve the rank of Chief Information Officer--in the Fortune 250 no less--are some of the most interesting executives we cover....

October 11, 2011

Account Based Marketing Made Simple

Over the years our executive profiles have supported many account based marketing programs (ABM). If you are not familiar with ABM, it is...

September 11, 2011

Why Marc Benioff thinks you should engage CXOs

We are big fans of Marc Benioff, the visionary behind Salesforce.com, the leader in the red-hot cloud computing space. Benioff shares our...

August 11, 2011

Why CXO Agendas Matter

When talking with customers about the value of Boardroom Insiders C-Level executive profiles, we sometimes hear, "But we do not sell to the...

July 11, 2011

Critical Success Factors for Sales Transformation

As purveyors of in-depth executive profiles, we hear on a daily basis from enterprise sales teams looking for more information on executive...

January 11, 2011

Why Economic Development Teams Love Boardroom Insiders

The competition between states looking to woo businesses seeking headquarters and factory sites is intense. Economic development is a major...

November 11, 2010

Playing Matchmaker: Designing A More Powerful Executive Sponsorship Program

Given that most of our customers are global enterprise companies, we are well-positioned to spot emerging trends in the areas of key...

October 11, 2010

Boardroom Insiders Featured in "Conversation Signposts"

Boardroom Insiders President Lee Demby recently spoke to the folks at St. Meyer & Hubbard, which resulted in this newsletter article:

September 11, 2010

New CXO Role: Chief Marketing Technologist

If you sell tech services to CMOs–such as marketing analytics or campaign management tools, head's up! The idea of a new position–the Chief...

May 11, 2010

New IBM CEO Study

On site at SapphireNow, I was briefed today on a brand new CEO study from IBM. The company interviewed more than 1500 CEOs worldwide. Among...

January 11, 2010

Marc Benioff on "Connecting the Dots"

I have been enjoying  Marc Benioff's book, Behind the Cloud, which Santa left for me under the tree last month. Benioff is the CEO and...

December 10, 2008

Relevance: The key to C-level engagement

When it comes to being marketed to, we are all experts. As individuals, we are on the receiving end of thousands of “impressions” every...

September 11, 2008

CEOs "Unplugged"

In corporate America, CEOs are our celebrities. Having worked as a consultant for many Fortune 500s, I know the incredible demands placed...