We love LinkedIn and believe it to be an essential business tool. However, if you are trying to engage a C-level executive, LinkedIn is not a silver bullet. It simply does not provide the depth of insight required to engage with C-level executives.
In fact, LinkedIn can give you a false sense of security going into important meetings. You think you have done your due diligence by looking at a few LinkedIn profiles, but halfway through the meeting, it can become painfully apparent that you don’t know what you don’t know.
Our in-depth profiles are created by our U.S.-based editorial team, which includes former business journalists, industry analysts, and management consultants, each of whom has a minimum of 10 years experience.
Each profile represents an initial 6-8 hours of research across 50-plus sources. Plus, many hours are spent updating profiles after their initial publication.
Your team’s time is valuable--too valuable to spend hunting around for information our experts have already found and compiled.
Leave the research to us.