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How to Save Your Salespeople Time

Sharon Gillenwater

Every day we hear from sales leaders about how their sales teams are overwhelmed and under prepared when it comes to selling to C-suite decision makers. Given the vague directive to “do their homework,” many salespeople—and the sales enablement and field marketing teams that support them—tend to focus on things like contact information, org charts, and social media links. While these things are helpful and important, they are not adequate for preparing to have a business conversation with a CXO.


Savvy sales pros know this and spend a lot of their own time—often outside of work hoursprepping for these conversations. They can spend hours looking for a few key nuggets of information that help them connect the dots between a customer’s business priorities and what they are selling. Why are they willing to do this on their own time? Because they know it works.

The bad news is many salespeople don’t go this extra mile at all, which means they often go into these conversations woefully unprepared. 

What if you could give them a tool that not only ensures they are well-prepared, but also saves them hours of time?

This is why we created Boardroom Insiders.

Our in-depth executive profiles tell you everything you need to know about an executive’s current business priorities and challenges, what they like to do in their free time, and other personal interests.

Each profile is the result of many hours of research by our experienced business analysts—hours that your salespeople don’t have to put in, giving them back valuable time to spend with their customers and families.

There are many tools out there that tell you WHO to talk to.

But there’s only one that tells you what they want to talk ABOUT.

Want to learn more about Boardroom Insiders? Request a demo today. 

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Sharon Gillenwater
Written by Sharon Gillenwater
Sharon Gillenwater is the founder and editor-in-chief of Boardroom Insiders, which maintains an extensive database of the most in-depth executive profiles on the market, from Fortune 500 companies to independent non-profits, to help sales and marketing professionals build deeper relationships and close more deals with clients. Gillenwater is a long-time marketing consultant with expertise in marketing strategy, account-based marketing, and CXO engagement programs.
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