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Our Founders Talk What’s Possible When You Ask, “WHAT IF?” 3

July 01, 2020

COVID-19, the pandemic more commonly known as the coronavirus, is like nothing we’ve ever seen. Businesses of all sizes and in all industries are feeling the impact. You’re reading posts like this one from CEOs and executive teams across the country who are scrambling to do what they can to protect their teams, their customers, and their businesses.

Boardroom Insiders is no different.

Out of an abundance of caution, we have asked our entire team to work remotely until further notice. Our people are everything, and their well-being is our top priority.

At the same time, we are pledging to our customers that we will continue our work during this difficult time — it’s pretty much business as usual. We know anxiety is running high for everyone. Health is, of course, the top concern, but leaders are also worried about the future of their businesses. Our customers have deals that are in jeopardy, executive events that have been canceled, and a swirl of uncertainty now hangs over everything they do.

If we can help, we will.

We are studying the economic impact daily and will be developing tips and strategies to help our customers adjust their sales and marketing strategies, as needed. We will send those out to our entire community, in the hopes that it could do some good during a challenging time.

We have every confidence the world will fight this illness and win. When that happens, our companies need to be ready to bounce back. We’ve built a reputation as the competitive advantage for executive engagement. That doesn’t stop when things get tough.

So stay tuned. Stay safe. And know that we’ll be here.

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Sharon Gillenwater

About the Author

Sharon Gillenwater

Sharon Gillenwater is the founder and editor-in-chief of Boardroom Insiders, which maintains an extensive database of the most in-depth executive profiles on the market, from Fortune 500 companies to independent non-profits, to help sales and marketing professionals build deeper relationships and close more deals with clients. Gillenwater is a long-time marketing consultant with expertise in marketing strategy, account-based marketing, and CXO engagement programs.