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C-Level Executive Research

C-Level Sales Call Prep: What Google Isn't Telling You

How do you prepare for a meeting with a C-Level executive?

Sharon Gillenwater
By Sharon Gillenwater
on Jul 10, 2018 8:48:07 PM
   
C-Level Sales Call Prep: What Google Isn't Telling You

How do you prepare for a meeting with a C-Level executive?

Sharon Gillenwater
By Sharon Gillenwater
on Jul 10, 2018 8:48:07 PM
What Color Are Your Customer's Socks? Four Tips for More Effective Executive Briefings

One of the coolest tools used by tech companies to woo customers and close bigger deals is the executive briefing center...

Sharon Gillenwater
By Sharon Gillenwater
on Jun 25, 2018 4:19:00 PM
Are You Using Speed Dating to Woo the C-Suite? Try Courtship Instead.

One of the hardest things about enterprise sales is keeping your own sense of urgency in check. Customers don't care that...

Lee Demby
By Lee Demby
on Jun 11, 2018 1:59:32 PM
Executive Research: The Fine Line Between Smart and Creepy

 In business, when does “doing your homework” on a customer cross the line into creepy, stalker-like territory?

This comes...

Sharon Gillenwater
By Sharon Gillenwater
on May 18, 2018 12:34:45 PM
CIOs Sound Off on How Vendors Can Measure Up

Most tech vendors say they want to be seen as trusted partners, not faceless product pushers. And many of their ultimate...

Sharon Gillenwater
By Sharon Gillenwater
on Apr 30, 2018 4:30:57 PM
Four Reasons Why You Should “Listen to the Whole Album” When it Comes to Executive Engagement

My college roommate was, and still is, a music fanatic. I guess I’m dating myself, but back then he was a member of all the...

Lee Demby
By Lee Demby
on Apr 26, 2018 11:49:43 AM
Building Consensus With Buying Committees—Or, How to Avoid a “No Decision” Deal

According to Harvard Business Review, the number of people involved in B2B solutions purchases grew from an average of 5.4...

Sharon Gillenwater
By Sharon Gillenwater
on Apr 17, 2018 1:04:48 PM
What Industry Conferences Do You Attend to Keep Your Knowledge and Skills Fresh?
 
Attention marketers and sales leaders: what industry conferences do you attend to keep your knowledge and skills...
Sharon Gillenwater
By Sharon Gillenwater
on Mar 29, 2018 1:21:11 PM
There Are No Stupid Questions. Actually, There Are Plenty.

From the time we’re quite young, we’re assured by the adults in our lives that there are no stupid questions.

That may be...

Sharon Gillenwater
By Sharon Gillenwater
on Mar 26, 2018 11:06:59 AM

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