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C-Suite Selling, Disruptive Technology

Why Tech Vendors Should Be Selling to the C-Suite

If you’re a tech vendor selling “digital transformation,” one of the best articles you can read right now is a piece by Thomas M. Siebel in December 2017’s McKinsey Quarterly that explains how big data, IoT, and AI have become so disruptive that they have inverted the traditional dynamics of technology leadership.

Sharon Gillenwater
By Sharon Gillenwater
on Jan 26, 2018 2:56:09 PM
   
Why Tech Vendors Should Be Selling to the C-Suite

If you’re a tech vendor selling “digital transformation,” one of the best articles you can read right now is a piece by...

Sharon Gillenwater
By Sharon Gillenwater
on Jan 26, 2018 2:56:09 PM
Why Do ABM? Because It Works Really Well.

So many of our customers are launching and managing Account Based Marketing programs these days. In fact, hardly a day goes...

Sharon Gillenwater
By Sharon Gillenwater
on Jan 17, 2018 9:56:25 AM
Changing the Game in 2018: One Big Tip for Upping Your C-Level Strategy

Seeking: Female financial services CFOs in the Southwest.

Wanted: IT executives in Texas who love cricket.

No, these aren’t...

Sharon Gillenwater
By Sharon Gillenwater
on Jan 9, 2018 1:52:55 PM
Fun Facts About Today’s Enterprise CIOs

Recently we did a deep dive into the backgrounds of hundreds of enterprise CIOs. If you are familiar with our service, you...

Sharon Gillenwater
By Sharon Gillenwater
on Jan 4, 2018 9:14:40 AM
The Role of Strategic Charitable Giving: Who’s Giving, Who are They Giving To, and Why

Companies today have huge marketing budgets to show customers how engaged they are in the world and in their communities....

Sharon Gillenwater
By Sharon Gillenwater
on Dec 20, 2017 9:37:48 PM
Research and Recruit the Right CIO

Is the CIO you’re checking out for a client evolutionary or revolutionary?

Is he or she a top, typical, or trailing...

Sharon Gillenwater
By Sharon Gillenwater
on Dec 11, 2017 2:18:25 PM
C-Suite Selling Perfected: How Salesforce is Winning More Mega-Deals

Salesforce is a company I follow very closely. Given their phenomenal growth and the fact they are a longtime customer of...

Sharon Gillenwater
By Sharon Gillenwater
on Dec 4, 2017 3:04:14 PM
Keeping Up With Emerging C-Level Titles: Which Matter Most?

At the beginning of 2017, Ford Motor Company decided to take a leap of faith and create a new C-level position: Chief Brand...

Sharon Gillenwater
By Sharon Gillenwater
on Nov 13, 2017 2:32:15 PM
The Military: A Great Training Ground For Sales and Marketing Leaders

Let’s face it, business can be a battlefield, especially when you carry a quota. We've taken a look at the ways military...

Sharon Gillenwater
By Sharon Gillenwater
on Nov 6, 2017 2:24:54 PM
Planning Your CIO Conversations for 2018

Earlier this month, Gartner unveiled its 2018 Gartner CIO Survey, which summarizes what is top of mind with CIOs moving into...

Sharon Gillenwater
By Sharon Gillenwater
on Oct 17, 2017 11:49:37 AM

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