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Sales Enablement, Marketing to the C-Suite

C-Suite Marketing: Achieve Hero Status With Your Sales Team

As a savvy marketer, you have probably noticed that digital “transformation” has risen to the top of most CEO agendas. And as a result, you’re probably being challenged by your leadership to provide more content and communications that are relevant and engaging to CXOs.

Sharon Gillenwater
By Sharon Gillenwater
on Jun 19, 2017 11:21:54 AM
   
C-Suite Marketing: Achieve Hero Status With Your Sales Team

As a savvy marketer, you have probably noticed that digital “transformation” has risen to the top of most CEO agendas. And...

Sharon Gillenwater
By Sharon Gillenwater
on Jun 19, 2017 11:21:54 AM
Meeting the Talent Needs of Tech Leaders: Are You Up to the Job?

It’s no secret that talent is top-of-mind for today’s business leaders, including Chief Information Officers (CIOs).

Sharon Gillenwater
By Sharon Gillenwater
on Jun 12, 2017 1:28:14 PM
Memorial Day Salute: Honoring CEOs Who Served

It just makes sense that the rigorous training and leadership skills development that are part of serving in the military...

Sharon Gillenwater
By Sharon Gillenwater
on May 25, 2017 5:26:44 PM
[Video] C-Suite Selling Success Stories and the 5 Things You Need to Succeed
Hi, everybody. We're talking today about C-Suite selling success stories. My name is Sharon Gillenwater, and I'm the...
Sharon Gillenwater
By Sharon Gillenwater
on May 25, 2017 3:49:26 PM
CXO Research: Understanding What We Do

Engaging the C-suite is key to closing big enterprise deals and driving large-account ABM programs.  An essential ingredient...

Sharon Gillenwater
By Sharon Gillenwater
on May 25, 2017 8:00:00 AM
Attention Technology Marketers: The C-Suite is Your Target Market, Too

Ah, the good old days—when a company’s tech spend was confined to a handful of IT managers because, you know, it’s a tech...

Sharon Gillenwater
By Sharon Gillenwater
on May 22, 2017 7:00:00 AM
CXO Engagement: Why is Contact Info Not Enough?

Most companies spend too much time worrying about getting customer contact info and not enough time thinking about what they...

Sharon Gillenwater
By Sharon Gillenwater
on May 10, 2017 10:37:47 AM
A Personal Story: Meeting Unanticipated Needs

In 2008, I started Boardroom Insiders because a few of my large clients—mainly Sun Microsystems and Cisco Systems—were...

Sharon Gillenwater
By Sharon Gillenwater
on May 8, 2017 10:32:52 AM
Enterprise Sales Strategies: Why C-Suite Selling is Critical

Remember when a company’s tech spend was in the hands mid-level IT managers? These people were relatively easy to reach,...

Sharon Gillenwater
By Sharon Gillenwater
on May 2, 2017 9:02:42 AM
Spoon-Feeding Sales, What’s On Your Menu?

Org charts, contact information, and social media links—the trifecta of what some marketers think is adequate background on...

Sharon Gillenwater
By Sharon Gillenwater
on Apr 24, 2017 12:00:44 PM

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