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Account Based Marketing, ABM Strategy

The Results Are In: ABM Strategy Is Paying Off

So many of our customers are launching and managing Account Based Marketing (ABM) programs these days. In fact, hardly a day goes by that we are not having a conversation with someone about ABM.

So each year, we eagerly await SiriusDecisions’ annual survey about the state of Account Based Marketing. This year, their study surveyed 200+ B2B ABM leaders from around the world.

Sharon Gillenwater
By Sharon Gillenwater
on Oct 9, 2017 2:20:42 PM
   
The Results Are In: ABM Strategy Is Paying Off

So many of our customers are launching and managing Account Based Marketing (ABM) programs these days. In fact, hardly a day...

Sharon Gillenwater
By Sharon Gillenwater
on Oct 9, 2017 2:20:42 PM
By the Numbers: The State of Women in the C-Suite

When it comes to trends concerning women in the C-Suite, here are some facts:

  • Just 32 Fortune 500 companies are led by...
Sharon Gillenwater
By Sharon Gillenwater
on Sep 18, 2017 11:06:31 AM
The Moment of Truth: Can Your Customer Count On You in a Catastrophe?

As a nation we’ve been fixated over the last few weeks on Hurricanes Harvey and Irma. For those of us at a distance it seems...

Sharon Gillenwater
By Sharon Gillenwater
on Sep 15, 2017 10:08:42 AM
Executive Search: Leveraging Industry Events to Get Ahead of Talent

Where do you go to connect with talent for your clients? According to Korn Ferry,  52 percent say they turn to their...

Sharon Gillenwater
By Sharon Gillenwater
on Sep 7, 2017 7:00:00 AM
Chief Information Officer: Fortune 500 Female CIOs in 2017

 

A snail’s pace—that’s the measure of progress we’re seeing when it comes to increasing the number of women CIOs. Looking...

Sharon Gillenwater
By Sharon Gillenwater
on Sep 6, 2017 11:54:41 AM
Five Tips For Sales Development Reps (SDRs) Trying to Break Into the C-Suite

In a recent conversation with our sales team, I was asked to write about how our executive profiles can support Sales...

Sharon Gillenwater
By Sharon Gillenwater
on Sep 5, 2017 12:03:47 PM
Buyer Beware: The “Smoke and Mirrors” of Sales Intelligence

Warning:  This qualifies as a professional rant. 

When it comes to sales intelligence and business “data” providers, buyer...

Sharon Gillenwater
By Sharon Gillenwater
on Aug 28, 2017 12:02:42 PM
The 2017 Fortune 500 List: Who’s In, Who’s Out, and Everything Else You Need to Know

While some look forward to annual Oscar nominations, Nobel prize announcements and baseball Hall of Fame decisions, we at ...

Sharon Gillenwater
By Sharon Gillenwater
on Aug 7, 2017 9:31:11 AM
Customer Success: What It Means to Have a Single View of Your Customer

High-performing sales teams have one thing in common: a commitment to “customer centric selling.”

But what does that really...

Sharon Gillenwater
By Sharon Gillenwater
on Aug 1, 2017 10:53:52 AM
Salesforce Ignite: This is What Customer Centricity Looks Like

Being more “customer-centric” is a goal that a lot of companies purport to have. CEOs are talking about it on quarterly...

Sharon Gillenwater
By Sharon Gillenwater
on Jul 26, 2017 2:56:06 PM

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