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CXO Engagement, Client Acquisition

Rainmaking: Using Industry Events to Build Your Client Pipeline

Rainmaking can be a fraught endeavor. As a consultant, how do you build your pipeline, thus ensuring a steady stream of business—and billings? While the quality of your work is your best marketing tool, networking and being seen as a part of your clients’ professional ecosystem is a great way to build awareness and credibility with the people who make the decisions to hire consultants. 

Sharon Gillenwater
By Sharon Gillenwater
on Jul 18, 2017 2:38:48 PM
   
Rainmaking: Using Industry Events to Build Your Client Pipeline

Rainmaking can be a fraught endeavor. As a consultant, how do you build your pipeline, thus ensuring a steady stream of...

Sharon Gillenwater
By Sharon Gillenwater
on Jul 18, 2017 2:38:48 PM
How is Customer Success Different From Customer Service?

When we hear the term “customer service,” B2C scenarios tend to come to mind. For most of us, this might involve an online...

Sharon Gillenwater
By Sharon Gillenwater
on Jul 12, 2017 10:40:05 AM
CXO Event Preparation: 5 Ways to Increase Your ROI

Before I started Boardroom Insiders I worked as a consultant to some of the biggest tech companies in Silicon Valley,...

Sharon Gillenwater
By Sharon Gillenwater
on Jun 28, 2017 12:09:39 PM
Leverage Your Own CXOs for Better Event ROI

If you’re a technology marketer, you’re likely looking at the calendar, anticipating a fall season packed with industry...

Sharon Gillenwater
By Sharon Gillenwater
on Jun 26, 2017 2:20:48 PM
Optimize Your C-Level Events: How to Secure C-Level Executive Meetings Before Your Event

“The only vendors I take the time to meet with are those that have shown they have done their homework and understand me and...

Sharon Gillenwater
By Sharon Gillenwater
on Jun 23, 2017 8:00:00 AM
C-Suite Marketing: Achieve Hero Status With Your Sales Team

As a savvy marketer, you have probably noticed that digital “transformation” has risen to the top of most CEO agendas. And...

Sharon Gillenwater
By Sharon Gillenwater
on Jun 19, 2017 11:21:54 AM
Meeting the Talent Needs of Tech Leaders: Are You Up to the Job?

It’s no secret that talent is top-of-mind for today’s business leaders, including Chief Information Officers (CIOs).

Sharon Gillenwater
By Sharon Gillenwater
on Jun 12, 2017 1:28:14 PM
Memorial Day Salute: Honoring CEOs Who Served

It just makes sense that the rigorous training and leadership skills development that are part of serving in the military...

Sharon Gillenwater
By Sharon Gillenwater
on May 25, 2017 5:26:44 PM
[Video] C-Suite Selling Success Stories and the 5 Things You Need to Succeed
Hi, everybody. We're talking today about C-Suite selling success stories. My name is Sharon Gillenwater, and I'm the...
Sharon Gillenwater
By Sharon Gillenwater
on May 25, 2017 3:49:26 PM
CXO Research: Understanding What We Do

Engaging the C-suite is key to closing big enterprise deals and driving large-account ABM programs.  An essential ingredient...

Sharon Gillenwater
By Sharon Gillenwater
on May 25, 2017 8:00:00 AM

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