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Account Based Marketing, ABM Strategy

The Results Are In: ABM Strategy Is Paying Off

So many of our customers are launching and managing Account Based Marketing (ABM) programs these days. In fact, hardly a day goes by that we are not having a conversation with someone about ABM.

So each year, we eagerly await SiriusDecisions’ annual survey about the state of Account Based Marketing. This year, their study surveyed 200+ B2B ABM leaders from around the world.

By the Numbers: The State of Women in the C-Suite

When it comes to trends concerning women in the C-Suite, here are some facts:

  • Just 32 Fortune 500 companies are led by...
The Moment of Truth: Can Your Customer Count On You in a Catastrophe?

As a nation we’ve been fixated over the last few weeks on hurricanes and other natural disasters. For those of us at a...

Executive Search: Leveraging Industry Events to Get Ahead of Talent

Where do you go to connect with talent for your clients? According to Korn Ferry,  52 percent say they turn to their...

Chief Information Officer: Fortune 500 Female CIOs in 2017

 

To view the latest update on Women CIOs of the Fortune 500 click here.

A snail’s pace—that’s the measure of progress we’re...

Five Tips For Sales Development Reps (SDRs) Trying to Break Into the C-Suite

In a recent conversation with our sales team, I was asked to write about how our executive profiles can support Sales...

Buyer Beware: The “Smoke and Mirrors” of Sales Intelligence

Warning:  This qualifies as a professional rant. 

When it comes to sales intelligence and business “data” providers, buyer...

The 2017 Fortune 500 List: Who’s In, Who’s Out, and Everything Else You Need to Know

While some look forward to annual Oscar nominations, Nobel prize announcements and baseball Hall of Fame decisions, we at ...

Customer Success: What It Means to Have a Single View of Your Customer

High-performing sales teams have one thing in common: a commitment to “customer centric selling.”

But what does that really...

Salesforce Ignite: This is What Customer Centricity Looks Like

Being more “customer-centric” is a goal that a lot of companies purport to have. CEOs are talking about it on quarterly...

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