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Executive engagement, Storytelling

The Art of Storytelling in Enterprise Sales

This article originally appeared on LinkedIn here.

The art of storytelling is suddenly everywhere. Within the space of two weeks, I recently attended three different sold-out storytelling events; one was produced by The Moth and another was produced Pop-Up Magazine, both of which are standing up shows all over the country. [By the way, if you get a chance to attend a Pop-Up Magazine event, do it—it was fantastic!]

The Art of Storytelling in Enterprise Sales

This article originally appeared on LinkedIn here.

The art of storytelling is suddenly everywhere. Within the space of two...

Executive Engagement Strategy: Why Do C-Level Executive Agendas Matter?

A little more than six years ago, my partner Lee Demby wrote that when talking with customers about the value of C-Level...

Why Tech Vendors Should Be Selling to the C-Suite

If you’re a tech vendor selling “digital transformation,” one of the best articles you can read right now is a piece by...

Why Do ABM? Because It Works Really Well.

So many of our customers are launching and managing Account Based Marketing programs these days. In fact, hardly a day goes...

Changing the Game in 2018: One Big Tip for Upping Your C-Level Strategy

Seeking: Female financial services CFOs in the Southwest.

Wanted: IT executives in Texas who love cricket.

No, these aren’t...

Fun Facts About Today’s Enterprise CIOs

Recently we did a deep dive into the backgrounds of hundreds of enterprise CIOs. If you are familiar with our service, you...

The Role of Strategic Charitable Giving: Who’s Giving, Who are They Giving To, and Why

Companies today have huge marketing budgets to show customers how engaged they are in the world and in their communities....

Research and Recruit the Right CIO

Is the CIO you’re checking out for a client evolutionary or revolutionary?

Is he or she a top, typical, or trailing...

C-Suite Selling Perfected: How Salesforce is Winning More Mega-Deals

Salesforce is a company I follow very closely. Given their phenomenal growth and the fact they are a longtime customer of...

Keeping Up With Emerging C-Level Titles: Which Matter Most?

At the beginning of 2017, Ford Motor Company decided to take a leap of faith and create a new C-level position: Chief Brand...

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