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Account Based Marketing, ABM Strategy

The Results Are In: ABM Strategy Is Paying Off

So many of our customers are launching and managing Account Based Marketing (ABM) programs these days. In fact, hardly a day goes by that we are not having a conversation with someone about ABM.

So each year, we eagerly await SiriusDecisions’ annual survey about the state of Account Based Marketing. This year, their study surveyed 200+ B2B ABM leaders from around the world.

Sharon Gillenwater
By Sharon Gillenwater
on Oct 9, 2017 2:20:42 PM
   
The Results Are In: ABM Strategy Is Paying Off

So many of our customers are launching and managing Account Based Marketing (ABM) programs these days. In fact, hardly a day...

Sharon Gillenwater
By Sharon Gillenwater
on Oct 9, 2017 2:20:42 PM
CSC’s “Pursuit Marketing” Journey: An Interview With Dorothea Gosling

Editor’s Note: In April 2017 CSC merged with HP Enterprise Services and the new company was rebranded as DXC Technology....

Sharon Gillenwater
By Sharon Gillenwater
on Jan 21, 2017 12:28:10 AM
C-Suite Selling: Where Predictive Analytics Fall Short

As marketers and sales pros, we find irresistible the promise that technology tools will make our jobs easier and help us...

Sharon Gillenwater
By Sharon Gillenwater
on Jun 2, 2016 12:27:32 AM
Are You a Box Checker? Why a Key Account List is Just the First Step of Your ABM Journey

Here’s a sad but true tale of missed ABM opportunity.

A Fortune 100 company spends months of man-hours—and invests in...

Sharon Gillenwater
By Sharon Gillenwater
on Apr 12, 2016 3:00:00 PM
Account-Based Marketing: The Top Five Reasons Why It Fails

Sales and marketing leaders from companies across a variety of industries tell us that account-based-marketing (ABM)...

Sharon Gillenwater
By Sharon Gillenwater
on Dec 2, 2015 3:00:00 PM
Case Study: Best Practices in Account Based Marketing
Earlier this year, a Fortune 100 technology company presented us with a challenge: deliver in-depth profiles of 100 customer...
Lee Demby
By Lee Demby
on Sep 10, 2010 8:16:00 PM

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