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Account Based Marketing, How To Find C-Level Executives

Changing the Game in 2018: One Big Tip for Upping Your C-Level Strategy

Seeking: Female financial services CFOs in the Southwest.

Wanted: IT executives in Texas who love cricket.

No, these aren’t match.com queries. But, like online dating, B2B targeting this specific can feel like looking for the proverbial needle in a haystack.

Changing the Game in 2018: One Big Tip for Upping Your C-Level Strategy

Seeking: Female financial services CFOs in the Southwest.

Wanted: IT executives in Texas who love cricket.

No, these aren’t...

CSC’s “Pursuit Marketing” Journey: An Interview With Dorothea Gosling

Editor’s Note: In April 2017 CSC merged with HP Enterprise Services and the new company was rebranded as DXC Technology....

C-Suite Selling: Where Predictive Analytics Fall Short

As marketers and sales pros, we find irresistible the promise that technology tools will make our jobs easier and help us...

Account-Based Marketing: The Top Five Reasons Why It Fails

Sales and marketing leaders from companies across a variety of industries tell us that account-based-marketing (ABM)...

Case Study: Best Practices in Account Based Marketing
Earlier this year, a Fortune 100 technology company presented us with a challenge: deliver in-depth profiles of 100 customer...

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