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Account Planning, Emerging C-Level Titles

Keeping Up With Emerging C-Level Titles: Which Matter Most?

At the beginning of 2017, Ford Motor Company decided to take a leap of faith and create a new C-level position: Chief Brand Officer. They hired brand expert Musa Tariq away from Apple, where he had been Global Marketing and Communication Director for Retail. The guy clearly knows something about brands, having also been with Nike, Burberry, and ad agency Saatchi & Saatchi.

Keeping Up With Emerging C-Level Titles: Which Matter Most?

At the beginning of 2017, Ford Motor Company decided to take a leap of faith and create a new C-level position: Chief Brand...

Don’t Let Spinoffs Spin Out Your Customer Relationships

Are any of your customers involved in corporate spinoffs? Sales and marketing people are always advised to keep an eye on...

Customer Relationships: 7 Tips for Long Term Nurturing

 

Congratulations! Your team scored its first sale with a valuable customer. Despite all the hard work, the journey has...

Why ABM Is Such a Hot Topic

Account-based marketing (ABM) is getting a lot of buzz, and for good reason. Companies with sustained ABM initiatives are...

Is Your “Champion” Your Worst Enemy?

You’ve worked hard to build strong relationships and trust within your most important accounts. The payoff for all this hard...

The Secret to Breaking Through Underpenetrated Accounts

We all have them: accounts we’d love to penetrate more. Accounts that, no matter how hard we try, just never grow beyond a...

Some Context Around the Chief Digital Officer Title

According to one industry insider, "A lot of CDO (Chief Digital Officer)-type roles are borne out of frustration of CEOs who...

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