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CXO Insight, CXO Priorities, C-Suite

Digital Technology: If Digital is a “Business Thing,” Vendors Must Be in the C-Suite

In recent years CEOs have commonly handed off digital to CIOs or have hired Chief Digital Officers to own the digital realm. But as veteran CIO Larry Bonfante wrote in a recent piece for Heller Search Associates, they’ve got it all wrong. For every company trying to transform into a digital enterprise there likely is a misunderstanding of what digital is and the right strategic approach for embracing it.

Sharon Gillenwater
By Sharon Gillenwater
on Feb 7, 2017 1:51:42 PM
   
Digital Technology: If Digital is a “Business Thing,” Vendors Must Be in the C-Suite

In recent years CEOs have commonly handed off digital to CIOs or have hired Chief Digital Officers to own the digital realm....

Sharon Gillenwater
By Sharon Gillenwater
on Feb 7, 2017 1:51:42 PM
Anatomy of an Executive Profile: How We Do It

 

We preach a lot about the value of knowing as much as possible about your customer. Having deep insight into their goals...

Sharon Gillenwater
By Sharon Gillenwater
on Jul 25, 2016 2:15:58 PM
What Real CXO Insight Looks Like…and How to Connect the Dots

Day in and day out we conduct deep research on the c-suite so you don’t have to. We look for CXO insight that helps sales...

Sharon Gillenwater
By Sharon Gillenwater
on Jun 30, 2016 3:27:25 PM
“That Spa-Like Feeling”: Five Tips for Elevating the Customer Experience

At Boardroom Insiders we have what I think is a particularly evocative phrase that we’ve embraced when either describing how...

Sharon Gillenwater
By Sharon Gillenwater
on Apr 25, 2016 12:34:37 PM
How Salesforce Is Winning Nine-Figure Deals

On a February 2016 earnings call, Salesforce execs crowed about having “the absolute best quarter we have ever had,” capping...

Sharon Gillenwater
By Sharon Gillenwater
on Mar 30, 2016 8:00:39 PM
The Biggest Issues Facing Incoming CMOs in 2016

Reaching millennial customers, managing big data, and dealing with the flood of marketing technology are some of the top...

Sharon Gillenwater
By Sharon Gillenwater
on Jan 26, 2016 1:14:08 AM
How Four Companies are Revamping Their C-Suite in 2016

For most organizations, January represents a fresh start—and a good time to launch new strategies and initiatives. At least...

Sharon Gillenwater
By Sharon Gillenwater
on Jan 19, 2016 10:22:00 AM
Do You Get How CIOs Measure Success?

If your aim is to increase sales of your tech solutions to CIOs and CTOs, your sales force must know how your products and...

Sharon Gillenwater
By Sharon Gillenwater
on Jan 12, 2016 3:00:00 PM
Five Things CIOs Want You to Know

As you’re strategizing for new business, your staff is probably gathering data, pulling together sales materials, and...

Sharon Gillenwater
By Sharon Gillenwater
on Jan 6, 2016 6:21:29 PM
The Class of ’16: The Big Issues for Incoming CEOs

Come 2016, you’ll find new faces in many CEO offices. Organizations like Starwood Hotels, Owens-Illinois, LL Bean, and...

Sharon Gillenwater
By Sharon Gillenwater
on Dec 21, 2015 1:04:32 PM

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