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CEO Biographies, Sales Call Prep

Spoon-Feeding Sales, What’s On Your Menu?

Org charts, contact information, and social media links—the trifecta of what some marketers think is adequate background on executive decision makers—is not enough if the plan is for sales to have productive business conversations.

Sharon Gillenwater
By Sharon Gillenwater
on Apr 24, 2017 12:00:44 PM
   
Spoon-Feeding Sales, What’s On Your Menu?

Org charts, contact information, and social media links—the trifecta of what some marketers think is adequate background on...

Sharon Gillenwater
By Sharon Gillenwater
on Apr 24, 2017 12:00:44 PM
The Class of ’16: The Big Issues for Incoming CEOs

Come 2016, you’ll find new faces in many CEO offices. Organizations like Starwood Hotels, Owens-Illinois, LL Bean, and...

Sharon Gillenwater
By Sharon Gillenwater
on Dec 21, 2015 1:04:32 PM
Can you help CIOs and CMOs come together?

A new study from Accenture about CIO/CMO collaboration is getting loads of attention.

Sharon Gillenwater
By Sharon Gillenwater
on Aug 27, 2013 10:09:00 AM

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