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Charitable Giving, Corporate Philanthropy

The Role of Strategic Charitable Giving: Who’s Giving, Who are They Giving To, and Why

Companies today have huge marketing budgets to show customers how engaged they are in the world and in their communities. Think of campaigns like CBS Cares,  Subaru’s Share the Love, and Toms Shoes' One for One program. They’ve become part of their brand.

Sharon Gillenwater
By Sharon Gillenwater
on Dec 20, 2017 9:37:48 PM
   
The Role of Strategic Charitable Giving: Who’s Giving, Who are They Giving To, and Why

Companies today have huge marketing budgets to show customers how engaged they are in the world and in their communities....

Sharon Gillenwater
By Sharon Gillenwater
on Dec 20, 2017 9:37:48 PM

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