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Enterprise Sales, CXO Insight, CIOs, C-Suite Selling, Customer Intelligence, Account Planning, Chief Digital Officer, CEO Profiles, Head of Digital

Some Context Around the Chief Digital Officer Title

According to one industry insider, "A lot of CDO (Chief Digital Officer)-type roles are borne out of frustration of CEOs who know they need to be doing something but don't have an executive they feel can drive that kind of change forward."

Ian Cox, a former Chief Information Officer (CIO) and author of  Disrupt IT: A New Model for IT in the Digital Age says that clinging to an old-school approach to IT is helping pave the way for a new C-level executive -- the chief digital officer (CDO).

Those who sell to CIOs have long needed to assess where individual CIO customers sit on the continuum from Operational CIO (keeping the lights on) to Transformational CIO (Driving new business models and innovation). Pitching "bleeding edge" technologies to an operationally-focused CIO for example, may not be effective.

Sharon Gillenwater
By Sharon Gillenwater
on Dec 22, 2014 12:07:00 PM
   
Some Context Around the Chief Digital Officer Title

According to one industry insider, "A lot of CDO (Chief Digital Officer)-type roles are borne out of frustration of CEOs who...

Sharon Gillenwater
By Sharon Gillenwater
on Dec 22, 2014 12:07:00 PM
Are Enterprise Deals Dead?

We have been reading a lot lately--and hearing from our customers who sell cloud-based solutions--about the demise of the...

Sharon Gillenwater
By Sharon Gillenwater
on Oct 14, 2014 12:27:00 PM
Can you help CIOs and CMOs come together?

A new study from Accenture about CIO/CMO collaboration is getting loads of attention.

Sharon Gillenwater
By Sharon Gillenwater
on Aug 27, 2013 10:09:00 AM
Advice for Selling to CIOs, From a CIO

Peter Yared, the CIO/CTO of CBS Interactive, has penned a thoughtful three-part series for the Wall Street Journal's CIO...

Sharon Gillenwater
By Sharon Gillenwater
on Aug 22, 2013 8:50:00 AM

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