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Customer Insight, C-Level Executive Research

Executive Research: The Fine Line Between Smart and Creepy

 In business, when does “doing your homework” on a customer cross the line into creepy, stalker-like territory?

This comes up a lot in our business. When someone sees one of our Executive Profiles for the first time, they often eye us suspiciously and ask, “Wow…where did you find all this personal information?”

Sharon Gillenwater
By Sharon Gillenwater
on May 18, 2018 12:34:45 PM
   
Executive Research: The Fine Line Between Smart and Creepy

 In business, when does “doing your homework” on a customer cross the line into creepy, stalker-like territory?

This comes...

Sharon Gillenwater
By Sharon Gillenwater
on May 18, 2018 12:34:45 PM
Four Reasons Why You Should “Listen to the Whole Album” When it Comes to Executive Engagement

My college roommate was, and still is, a music fanatic. I guess I’m dating myself, but back then he was a member of all the...

Lee Demby
By Lee Demby
on Apr 26, 2018 11:49:43 AM
The One Thing That All Top Sales Methodologies Have in Common

SPIN Selling. N.E.A.T. Selling. SNAP Selling. CustomerCentric Selling. MEDDIC. The Challenger Sale. These are some of the...

Sharon Gillenwater
By Sharon Gillenwater
on Feb 26, 2018 11:08:18 AM

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