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Customer Intelligence, Executive Briefing Center

What Color Are Your Customer's Socks? Four Tips for More Effective Executive Briefings

One of the coolest tools used by tech companies to woo customers and close bigger deals is the executive briefing center (EBC). EBCs are typically housed in slick, beautifully-designed facilities rich with cutting-edge technology, interactive demos, and really good catering.

Customer Success: What It Means to Have a Single View of Your Customer

High-performing sales teams have one thing in common: a commitment to “customer centric selling.”

But what does that really...

Customer Retention: The Case of Your Disappearing Customers

One of the fundamentals of customer retention is that it generally costs organizations more to acquire a new customer than...

“That Spa-Like Feeling”: Five Tips for Elevating the Customer Experience

At Boardroom Insiders we have what I think is a particularly evocative phrase that we’ve embraced when either describing how...

Are You an Order Taker or a Business Partner?

The time has long passed since a sales team could assume that a great presentation about their product or service would get...

Don’t Get Caught with Your Pants Down in a Sales Meeting

How prepared are your sales people for their hard-won meetings with prospective customers? According to IDC, nearly 57...

3 Crucial Takeaways from Your Marketing and Sales Systems

Customer Relationship Management (CRM) systems enable you to compile details about leads and customers so you can target...

Stop Being a Product Jockey and Think Like Your Customer

There’s a big difference between a strategic sales pro and a product jockey. Product jockeys wear what they are selling...

Some Context Around the Chief Digital Officer Title

According to one industry insider, "A lot of CDO (Chief Digital Officer)-type roles are borne out of frustration of CEOs who...

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